MetricWire Brand Identity

A complete profile of MetricWire's visual system — colors, typography, components, and personality — extracted from http://metricwire.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://metricwire.com.

• Primary: #5172BD
  • rgb(81, 114, 189)
• Secondary: #75D69C
  • rgb(117, 214, 156)
• Accent: #1A92BC
  • rgb(26, 146, 188)
• Background: #FFFFFF
  • rgb(255, 255, 255)
• Text Primary: #03A9F4
  • rgb(3, 169, 244)
• Link: #03A9F4
  • rgb(3, 169, 244)

Typography

Each font links to its Google Fonts page where available.

• Primary: Raleway
  Raleway on Google Fonts →
• Heading: Raleway
  Raleway on Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using MetricWire's actual button styles.

Button Primary

• Background: #1A92BC
• Text Color: #FFFFFF
• Border Radius: 2px
• Shadow: rgba(0, 0, 0, 0.24) 0px 12px 15px 0px, rgba(0, 0, 0, 0.19) 0px 17px 50px 0px

Button Secondary

• Background: #5172BD
• Text Color: #FFFFFF
• Border Radius: 3px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals and researchers

MetricWire Brand in the Wild

Image: insightplatforms.com
Source: insightplatforms.com

Image: gdm-catalog-fmapi-prod.imgix.net
Source: capterra.com

Image: is1-ssl.mzstatic.com
Source: apps.apple.com

Frequently Asked Questions

• What is MetricWire's primary brand color?
  MetricWire's primary brand color is #5172BD. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does MetricWire use?
  MetricWire uses #1A92BC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does MetricWire use?
  MetricWire uses Raleway as the primary typeface across body and headings.
• Does MetricWire use a light or dark theme?
  MetricWire's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find MetricWire's logo?
  MetricWire's logo is available directly on their site (http://metricwire.com). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated?
  This profile was extracted from http://metricwire.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by MetricWire.

Methodology

Brand data on this page was extracted from http://metricwire.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by MetricWire.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Raleway",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5172BD",
    "secondary": "#75D69C",
    "accent": "#1A92BC",
    "background": "#FFFFFF",
    "textPrimary": "#03A9F4",
    "link": "#03A9F4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Raleway",
      "heading": "Raleway"
    },
    "fontStacks": {
      "heading": [
        "Raleway",
        "sans-serif"
      ],
      "body": [
        "Raleway",
        "sans-serif"
      ],
      "paragraph": [
        "Raleway",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A92BC",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "rgba(0, 0, 0, 0.24) 0px 12px 15px 0px, rgba(0, 0, 0, 0.19) 0px 17px 50px 0px"
    },
    "buttonSecondary": {
      "background": "#5172BD",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://metricwire.com/wp-content/uploads/2016/12/mw_logo_landscape_color-2-e1536545666122.png",
    "favicon": "https://metricwire.com/wp-content/uploads/2016/12/mw_icon_512x512_iTunesArtwork-50x50.png",
    "ogImage": "https://metricwire.com/wp-content/uploads/2016/12/mw_icon_512x512_iTunesArtwork.png",
    "logoHref": "https://metricwire.com/",
    "logoAlt": "Metricwire Inc."
  }
}