# Meter Brand Identity

A complete profile of **Meter**'s visual system — colors, typography, components, and personality — extracted from [https://www.meter.com/](https://www.meter.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.meter.com/.

- **primary**: `#5461C8`
- **secondary**: `#DADCEC`
- **accent**: `#5461C8`
- **background**: `#E9EAF0`
- **textPrimary**: `#575C7B`
- **link**: `#575C7B`

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Suisse Intl
- **heading**: Suisse Intl

Suisse Intl [Google Fonts →](https://fonts.google.com/specimen/Suisse+Intl)

Suisse Intl, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif

## Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

**Logo**

**Favicon**

**Social Card**

## UI Components

Live previews rendered using Meter's actual button styles.

- **Button Primary**  
  Background: `#5461C8`  
  Text Color: `#F5F6FA`  
  Border Radius: `999px`  
  Shadow: `rgba(0, 0, 0, 0) 0px 0px 0px 0px`

- **Button Secondary**  
  Background: `#40425B`  
  Text Color: `#FAFAFC`  
  Border Radius: `999px`  
  Shadow: `rgba(0, 0, 0, 0) 0px 0px 0px 0px`

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** enterprise businesses

## Meter Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

*Image: [meter-web.s3.us-west-1.amazonaws.com](https://meter-web.s3.us-west-1.amazonaws.com/meter.com/og-meter_blog.png)*  
*Source: [meter.com](https://www.meter.com/blog)*

*Image: [meter.com](https://www.meter.com/assets/images/blog/assets/swiftworks-diagram_1.webp)*  
*Source: [meter.com](https://www.meter.com/resources/a-new-perspective-on-it-infrastructure)*

*Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/62747c0c11a53c30bfd4813f/66a189156cdb96533f4c60b6_66a0830b66a9c7a0b1161729_66a082550f40c8024b435744_meter_blog-network-capacity-planning.png)*  
*Source: [meter.com](https://www.meter.com/resources/network-planning)*

*Image: [meter.com](https://www.meter.com/_next/image?url=%2Fassets%2Fstatic%2Fhardware-array%2F42.webp&w=3840&q=75&dpl=dpl_Dj6iooQvDSw7SHryM2Fcb3DUvMBh)*  
*Source: [meter.com](https://www.meter.com/about)*

*Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/62747c0c11a53c30bfd4813f/67e36fad44ee2c7faca9728e_meter_blog-naas-enterprise-networking.png)*  
*Source: [meter.com](https://www.meter.com/resources/pri-service-alternatives)*

*Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6621e3d57244a110e4e44520/67050ccf0927d51d234da260_meter-command-demo.webp)*  
*Source: [divcowest.meter.com](https://divcowest.meter.com/301-howard/830)*

## Frequently Asked Questions

- **What is Meter's primary brand color?**  
  Meter's primary brand color is `#5461C8`. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Meter use?**  
  Meter uses Suisse Intl as the primary typeface across body and headings.

- **Does Meter use a light or dark theme?**  
  Meter's primary site uses a light color scheme, with a background of `#E9EAF0`.

- **Where can I find Meter's logo?**  
  Meter's logo is available directly on their site ([https://www.meter.com/](https://www.meter.com/)). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from [https://www.meter.com/](https://www.meter.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Meter.

## Methodology

Brand data on this page was extracted from [https://www.meter.com/](https://www.meter.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Meter.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

[GET /branding/meter.json](/content/branding/meter.json) [GET /branding/meter/llms.txt](/content/branding/meter/llms.txt)