# Meru.com Brand Identity

A complete profile of **Meru.com**'s visual system — colors, typography, components, and personality — extracted from [https://meru.com](https://meru.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://meru.com.

primary  
`#4A5565`  
`rgb(74, 85, 101)`

secondary  
`#7A57EC`  
`rgb(122, 87, 236)`

accent  
`#364153`  
`rgb(54, 65, 83)`

background  
`#FFFFFF`  
`rgb(255, 255, 255)`

textPrimary  
`#000000`  
`rgb(0, 0, 0)`

link  
`#364153`  
`rgb(54, 65, 83)`

## Typography

Each font links to its Google Fonts page where available.

primary  
Basier Circle  
[Google Fonts →](https://fonts.google.com/specimen/Basier+Circle)

heading  
Basier Circle  
[Google Fonts →](https://fonts.google.com/specimen/Basier+Circle)

## Visual Assets

%20scale(0.100000%2C-0.100000)%22%20fill%3D%22currentColor%22%20stroke%3D%22none%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20stroke%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M1630%206810%20l0%20-2150%20405%200%20405%200%200%201491%20c0%201188%203%201490%2013%201487%206%20-3%20314%20-510%20684%20-1129%20666%20-1115%20671%20-1124%20705%20-1127%20l33%20-2%20674%201120%20c370%20616%20677%201120%20682%201120%205%200%2010%20-633%2011%20-1477%20l3%20-1478%20405%200%20405%200%200%202145%200%202145%20-460%203%20-460%202%20-635%20-1072%20c-350%20-590%20-642%20-1074%20-650%20-1075%20-10%20-2%20-224%20349%20-650%201069%20l-635%201073%20-468%203%20-467%202%200%20-2150z%22%2F%3E%3Cpath%20d%3D%22M8080%207900%20c-266%20-24%20-506%20-103%20-696%20-230%20-107%20-72%20-275%20-243%20-353%20-359%20-148%20-224%20-233%20-449%20-277%20-741%20-22%20-141%20-24%20-470%20-5%20-610%2051%20-365%20192%20-670%20423%20-915%20147%20-155%20296%20-256%20486%20-330%20351%20-135%20849%20-141%201211%20-13%20400%20141%20713%20464%20806%20832%2014%2054%2025%20105%2025%20112%200%2012%20-68%2014%20-402%2014%20l-403%200%20-34%20-72%20c-64%20-137%20-199%20-237%20-371%20-275%20-107%20-23%20-332%20-23%20-425%202%20-94%2024%20-159%2054%20-224%20103%20-140%20106%20-237%20293%20-256%20497%20-3%2033%20-8%2072%20-10%2088%20l-4%2027%201085%200%201086%200%20-5%20288%20c-5%20294%20-11%20351%20-56%20528%20-79%20310%20-274%20606%20-520%20792%20-155%20117%20-367%20205%20-582%20241%20-135%2023%20-366%2033%20-499%2021z%20m399%20-714%20c235%20-68%20386%20-265%20417%20-543%20l7%20-63%20-663%200%20-662%200%207%2063%20c32%20272%20190%20473%20427%20542%20140%2040%20330%2041%20467%201z%22%2F%3E%3Cpath%20d%3D%22M11745%207889%20c-272%20-40%20-513%20-218%20-636%20-472%20-13%20-26%20-28%20-47%20-34%20-47%20-7%200%20-21%2080%20-39%20218%20-14%20119%20-29%20227%20-32%20240%20l-4%2022%20-345%200%20-345%200%200%20-1595%200%20-1595%20388%202%20387%203%206%20890%20c6%20950%204%20923%2055%201080%2041%20124%20135%20272%20215%20337%20157%20128%20311%20168%20639%20168%20l150%200%200%20380%200%20380%20-172%20-1%20c-95%20-1%20-200%20-5%20-233%20-10z%22%2F%3E%3Cpath%20d%3D%22M12670%206888%20c0%20-551%204%20-1019%2010%20-1095%2018%20-233%2093%20-462%20208%20-629%20271%20-397%20674%20-570%201277%20-551%20445%2014%20735%20126%20977%20375%20151%20155%20248%20319%20304%20511%2053%20184%2054%20194%2054%201314%20l0%201037%20-410%200%20-409%200%20-4%20-992%20c-3%20-916%20-5%20-998%20-21%20-1063%20-52%20-203%20-154%20-320%20-332%20-382%20-72%20-25%20-92%20-27%20-229%20-27%20-167%20-1%20-222%2011%20-329%2067%20-116%2062%20-194%20168%20-239%20324%20-22%2078%20-22%2081%20-25%201076%20l-3%20997%20-414%200%20-415%200%200%20-962z%22%2F%3E%3Cpath%20d%3D%22M11090%202843%20c-254%20-9%20-495%20-39%20-785%20-98%20-93%20-19%20-233%20-46%20-310%20-60%20-349%20-65%20-621%20-151%20-2499%20-789%20-712%20-242%20-911%20-302%20-1222%20-365%20-650%20-132%20-1503%20-147%20-2239%20-40%20-788%20115%20-1872%20504%20-3099%201112%20l-259%20128%20-38%20-37%20c-113%20-111%20-368%20-562%20-584%20-1037%20-56%20-124%20-57%20-119%2028%20-188%2076%20-61%201015%20-516%201422%20-689%20619%20-262%201332%20-480%202125%20-650%20437%20-93%20558%20-105%201185%20-119%20732%20-16%201005%205%201574%20120%20642%20130%20927%20215%202161%20642%20294%20102%20628%20215%20742%20251%20522%20166%201124%20318%201468%20371%20244%2037%201281%2037%201549%200%20143%20-20%20863%20-173%201036%20-221%20295%20-81%20727%20-235%201109%20-394%20298%20-124%20535%20-234%20971%20-450%20330%20-163%20474%20-224%20490%20-208%208%208%20645%201190%20645%201197%200%2025%20-793%20427%20-1294%20656%20-575%20262%20-1110%20446%20-1846%20634%20-498%20128%20-834%20195%20-1047%20211%20-281%2020%20-1002%2033%20-1283%2023z%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Meru.com's actual button styles.

Button Primary

buttonPrimary

background#000000textColor#FFFFFFborderRadius33554400pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** digital-savvy individuals looking for global financial solutions

## Frequently Asked Questions

**What is Meru.com's primary brand color?**  
Meru.com's primary brand color is `#4A5565`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Meru.com use?**  
Meru.com uses `#364153` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Meru.com use?**  
Meru.com uses Basier Circle as the primary typeface across body and headings.

**Does Meru.com use a light or dark theme?**  
Meru.com's primary site uses a light color scheme, with a background of `#FFFFFF`.

**How was this brand profile generated?**  
This profile was extracted from https://meru.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.