MeritFirst Brand Identity

A complete profile of MeritFirst's visual system — colors, typography, components, and personality — extracted from https://www.meritfirst.us/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.meritfirst.us/.

• primary: #374151
• rgb: (55, 65, 81)
• secondary: #9C9457
• rgb: (156, 148, 87)
• accent: #335CFF
• rgb: (51, 92, 255)
• background: #0A0A0A
• rgb: (10, 10, 10)
• textPrimary: #0A0A0A
• rgb: (10, 10, 10)
• link: #335CFF
• rgb: (51, 92, 255)

Typography

Each font links to its Google Fonts page where available.

• primary: Segoe UI
• heading: Segoe UI

UI Components

Live previews rendered using MeritFirst's actual button styles.

• Input:

  • background: transparent
  • textColor: #171717
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #171717
  • textColor: #FFFFFF
  • borderRadius: 4px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #171717
  • borderColor: #0E0E0E
  • borderRadius: 4px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses and HR professionals

FAQ

What is MeritFirst's primary brand color?
MeritFirst's primary brand color is #374151. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does MeritFirst use?
MeritFirst uses #335CFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does MeritFirst use?
MeritFirst uses Segoe UI as the primary typeface across body and headings.

Does MeritFirst use a light or dark theme?
MeritFirst's primary site uses a dark color scheme, with a background of #0A0A0A.

Where can I find MeritFirst's logo?
MeritFirst's logo is available directly on their site (https://www.meritfirst.us/). The current logo URL is included in the machine-readable JSON profile linked above.