Mergent Brand: Colors, Fonts, Logo & Visual Identity
Mergent Brand Identity
A complete profile of Mergent's visual system — colors, typography, components, and personality — extracted from https://mergent.co. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://mergent.co.
primary
#364153
rgb(54, 65, 83)
secondary
#AE81FF
rgb(174, 129, 255)
accent
#101828
rgb(16, 24, 40)
background
#F9FAFB
rgb(249, 250, 251)
textPrimary
#7B8187
rgb(123, 129, 135)
link
#101828
rgb(16, 24, 40)
Typography
Each font links to its Google Fonts page where available.
primary
Suisse Intl
Suisse Intl Google Fonts →
heading
Suisse Intl
Suisse Intl Google Fonts →
suisseIntl, suisseIntl Fallback, system-ui, sans-serif
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Mergent's actual button styles.
Button Primary
- background: #F9FAFB
- textColor: #7B8187
- borderColor: #D1D4D9
- borderRadius: 8px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
Brand Personality
Tone: professional Energy: medium Audience: business professionals
Mergent Brand in the Wild
Image: cdn.hashnode.com
Source: blog.mergent.co
Image: cdn.hashnode.com
Source: blog.mergent.co
Image: cdn.hashnode.com
Source: blog.mergent.co
Image: cdn.hashnode.com
Source: blog.mergent.co
Image: mintlify.s3.us-west-1.amazonaws.com
Source: docs.mergent.co
Image: cdn.hashnode.com
Source: blog.mergent.co
Frequently Asked Questions
What is Mergent's primary brand color? Mergent's primary brand color is #364153. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Mergent use? Mergent uses #101828 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Mergent use? Mergent uses Suisse Intl as the primary typeface across body and headings.
Does Mergent use a light or dark theme? Mergent's primary site uses a light color scheme, with a background of #F9FAFB.
Where can I find Mergent's logo? Mergent's logo is available directly on their site (https://mergent.co). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from https://mergent.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mergent.
Methodology
Brand data on this page was extracted from https://mergent.co on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mergent.