# Merge Brand Identity

A complete profile of **Merge**'s visual system — colors, typography, components, and personality — extracted from [https://www.merge.dev/](https://www.merge.dev/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.merge.dev/.  
primary  
#939AA5  
secondary  
#76879D  
accent  
#075FF7  
background  
#FFFFFF  
textPrimary  
#2C2A25  
link  
#075FF7

## Typography

Each font links to its Google Fonts page where available.  
primary  
Inter  
heading  
Inter

## Visual Assets

## UI Components

Live previews rendered using Merge's actual button styles.

### Button Primary

- background: #FFFFFF  
- textColor: #2C2A25  
- borderColor: #EAEAE9  
- borderRadius: 48px  
- shadow: none

### Button Secondary

- background: #2C2A25  
- textColor: #FFFFFF  
- borderRadius: 48px  
- shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** developers and businesses seeking integration solutions

## Merge Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/62796ab9647626cbab663f42/694027fe77a0e8dcf1b290a6_Brian%20Windmill.jpg)  
Source: [merge.dev](https://www.merge.dev/case-studies/windmill)

.png)  
Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/624b192df0b0151225c10026/67ce69a5dc8eb91cc34fc39a_Blog%20meta%20image%20(Mar%202025).png)  
Source: [merge.dev](https://www.merge.dev/blog)

## Frequently Asked Questions

**What is Merge's primary brand color?**  
Merge's primary brand color is #939AA5. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Merge use?**  
Merge uses #075FF7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Merge use?**  
Merge uses Inter as the primary typeface across body and headings.

**Does Merge use a light or dark theme?**  
Merge's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Merge's logo?**  
Merge's logo is available directly on their site (https://www.merge.dev/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.merge.dev/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Merge.

## Methodology

Brand data on this page was extracted from [https://www.merge.dev/](https://www.merge.dev/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.