Merge Brand Identity

A complete profile of Merge's visual system — colors, typography, components, and personality — extracted from https://www.merge.dev/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.merge.dev/.
primary
#939AA5
secondary
#76879D
accent
#075FF7
background
#FFFFFF
textPrimary
#2C2A25
link
#075FF7

Typography

Each font links to its Google Fonts page where available.
primary
Inter
heading
Inter

Visual Assets

UI Components

Live previews rendered using Merge's actual button styles.

Button Primary

• background: #FFFFFF
• textColor: #2C2A25
• borderColor: #EAEAE9
• borderRadius: 48px
• shadow: none

Button Secondary

• background: #2C2A25
• textColor: #FFFFFF
• borderRadius: 48px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: developers and businesses seeking integration solutions

Merge Brand in the Wild

Image: cdn.prod.website-files.com
Source: merge.dev

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Image: cdn.prod.website-files.com
Source: merge.dev

Frequently Asked Questions

What is Merge's primary brand color?
Merge's primary brand color is #939AA5. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Merge use?
Merge uses #075FF7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Merge use?
Merge uses Inter as the primary typeface across body and headings.

Does Merge use a light or dark theme?
Merge's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Merge's logo?
Merge's logo is available directly on their site (https://www.merge.dev/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.merge.dev/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Merge.

Methodology

Brand data on this page was extracted from https://www.merge.dev/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.