[Home](/content/site-root.html) · [Branding](/content/branding/index.html) · Mercury

# Mercury Brand Identity

A complete profile of **Mercury**'s visual system —
colors, typography, components, and personality — extracted from
[https://mercury.com/](https://mercury.com/).
Built for designers, agents, and AI tools.

Copy Page

Copy Agent Instructions
[Download JSON](/content/branding/mercury.json)

Primary

#5A5548

Accent

#5266EB

Body Font

Arcadia

Heading

ArcadiaDisplay

## Color Palette

Brand palette extracted from https://mercury.com/.

primary

#5A5548

rgb(90, 85, 72)

secondary

#DED9CA

rgb(222, 217, 202)

accent

#5266EB

rgb(82, 102, 235)

background

#F6F5F2

rgb(246, 245, 242)

textPrimary

#2A2924

rgb(42, 41, 36)

link

#5266EB

rgb(82, 102, 235)

## Typography

Each font links to its Google Fonts page where available.

primary

Arcadia

Arcadia [Google Fonts →](https://fonts.google.com/specimen/Arcadia)

heading

ArcadiaDisplay

ArcadiaDisplay [Google Fonts →](https://fonts.google.com/specimen/ArcadiaDisplay)

Arcadia

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M44.248%2010.172H47.4L50.344%2018.22H50.392L53.304%2010.172H56.472V21.5H54.472V12.396H54.44L51%2021.5H49.592L46.2%2012.396H46.168V21.5H44.248V10.172ZM61.9902%2010.172H69.4942V11.932H64.0062V14.812H69.2062V16.508H64.0062V19.708H69.7822V21.5H61.9902V10.172ZM78.4364%2015.052C78.7244%2015.052%2079.0124%2015.0307%2079.3004%2014.988C79.5885%2014.9453%2079.8471%2014.8653%2080.0764%2014.748C80.3058%2014.6307%2080.4951%2014.4627%2080.6444%2014.244C80.7938%2014.0253%2080.8684%2013.7453%2080.8684%2013.404C80.8684%2013.0947%2080.7991%2012.8413%2080.6604%2012.644C80.5218%2012.4467%2080.3458%2012.2893%2080.1325%2012.172C79.9191%2012.0547%2079.6764%2011.9747%2079.4044%2011.932C79.1324%2011.8893%2078.8685%2011.868%2078.6124%2011.868H76.7884V15.052H78.4364ZM74.7724%2010.172H78.7084C79.2418%2010.172%2079.7591%2010.228%2080.2604%2010.34C80.7618%2010.452%2081.2071%2010.636%2081.5964%2010.892C81.9858%2011.148%2082.2978%2011.484%2082.5324%2011.9C82.7671%2012.316%2082.8844%2012.8227%2082.8844%2013.42C82.8844%2014.2413%2082.6525%2014.9107%2082.1884%2015.428C81.7244%2015.9453%2081.0925%2016.2947%2080.2924%2016.476L83.3164%2021.5H80.8844L78.2604%2016.7H76.7884V21.5H74.7724V10.172ZM96.0347%2012.828C95.736%2012.4227%2095.3467%2012.1267%2094.8667%2011.94C94.3867%2011.7533%2093.9173%2011.66%2093.4587%2011.66C92.872%2011.66%2092.3387%2011.7667%2091.8587%2011.98C91.3787%2012.1933%2090.9653%2012.4867%2090.6187%2012.86C90.272%2013.2333%2090.0053%2013.6707%2089.8187%2014.172C89.632%2014.6733%2089.5387%2015.2173%2089.5387%2015.804C89.5387%2016.4227%2089.6293%2016.988%2089.8107%2017.5C89.992%2018.012%2090.2507%2018.452%2090.5867%2018.82C90.9227%2019.188%2091.3253%2019.4733%2091.7947%2019.676C92.264%2019.8787%2092.792%2019.98%2093.3787%2019.98C93.9867%2019.98%2094.5253%2019.86%2094.9947%2019.62C95.464%2019.38%2095.8427%2019.0627%2096.1307%2018.668L97.7467%2019.804C97.2453%2020.4333%2096.632%2020.9213%2095.9067%2021.268C95.1813%2021.6147%2094.3333%2021.788%2093.3627%2021.788C92.4773%2021.788%2091.664%2021.6413%2090.9227%2021.348C90.1813%2021.0547%2089.544%2020.644%2089.0107%2020.116C88.4773%2019.588%2088.0613%2018.9587%2087.7627%2018.228C87.464%2017.4973%2087.3147%2016.6893%2087.3147%2015.804C87.3147%2014.8973%2087.472%2014.0787%2087.7867%2013.348C88.1013%2012.6173%2088.5333%2011.996%2089.0827%2011.484C89.632%2010.972%2090.28%2010.5773%2091.0267%2010.3C91.7733%2010.0227%2092.584%209.884%2093.4587%209.884C93.8213%209.884%2094.2%209.91867%2094.5947%209.988C94.9893%2010.0573%2095.368%2010.164%2095.7307%2010.308C96.0933%2010.452%2096.4347%2010.6307%2096.7547%2010.844C97.0747%2011.0573%2097.3467%2011.3133%2097.5707%2011.612L96.0347%2012.828ZM111.041%2017.34C111.041%2018.0227%20110.924%2018.6387%20110.689%2019.188C110.454%2019.7373%20110.134%2020.204%20109.729%2020.588C109.324%2020.972%20108.844%2021.268%20108.289%2021.476C107.734%2021.684%20107.132%2021.788%20106.481%2021.788C105.83%2021.788%20105.228%2021.684%20104.673%2021.476C104.118%2021.268%20103.636%2020.972%20103.225%2020.588C102.814%2020.204%20102.494%2019.7373%20102.265%2019.188C102.036%2018.6387%20101.921%2018.0227%20101.921%2017.34V10.172H103.937V17.26C103.937%2017.5907%20103.98%2017.9187%20104.065%2018.244C104.15%2018.5693%20104.292%2018.86%20104.489%2019.116C104.686%2019.372%20104.948%2019.58%20105.273%2019.74C105.598%2019.9%20106.001%2019.98%20106.481%2019.98C106.961%2019.98%20107.364%2019.9%20107.689%2019.74C108.014%2019.58%20108.276%2019.372%20108.473%2019.116C108.67%2018.86%20108.812%2018.5693%20108.897%2018.244C108.982%2017.9187%20109.025%2017.5907%20109.025%2017.26V10.172H111.041V17.34ZM120.127%2015.052C120.415%2015.052%20120.703%2015.0307%20120.991%2014.988C121.279%2014.9453%20121.538%2014.8653%20121.767%2014.748C121.996%2014.6307%20122.186%2014.4627%20122.335%2014.244C122.484%2014.0253%20122.559%2013.7453%20122.559%2013.404C122.559%2013.0947%20122.49%2012.8413%20122.351%2012.644C122.212%2012.4467%20122.036%2012.2893%20121.823%2012.172C121.61%2012.0547%20121.367%2011.9747%20121.095%2011.932C120.823%2011.8893%20120.559%2011.868%20120.303%2011.868H118.479V15.052H120.127ZM116.463%2010.172H120.399C120.932%2010.172%20121.45%2010.228%20121.951%2010.34C122.452%2010.452%20122.898%2010.636%20123.287%2010.892C123.676%2011.148%20123.988%2011.484%20124.223%2011.9C124.458%2012.316%20124.575%2012.8227%20124.575%2013.42C124.575%2014.2413%20124.343%2014.9107%20123.879%2015.428C123.415%2015.9453%20122.783%2016.2947%20121.983%2016.476L125.007%2021.5H122.575L119.951%2016.7H118.479V21.5H116.463V10.172ZM132.173%2016.588L127.917%2010.172H130.381L133.229%2014.94L136.109%2010.172H138.445L134.189%2016.588V21.5H132.173V16.588Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(42%2C%2041%2C%2036)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Mercury's actual button styles.

Input

input

backgroundtransparenttextColor#2A2924borderColornullborderRadius32pxshadownone

Button Primary

buttonPrimary

background#5266EBtextColor#FFFFFFborderRadius32pxshadownone

Button Secondary

buttonSecondary

background#E9E8E9textColor#2A2924borderColor#D9D8DDborderRadius40pxshadownone

## Brand Personality

**Tone:** professional**Energy:** medium**Audience:** startups and small businesses

## Mercury Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [datocms-assets.com](https://www.datocms-assets.com/115132/1774888503-circle_cinima_front_tulsa_ok_2025-07-20_12-59-30-1.jpg?auto=format&fit=crop)

Source: [mercury.com](https://mercury.com/blog/meridian-atlas-tulsa-city-guide)

Image: [datocms-assets.com](https://www.datocms-assets.com/115132/1761239071-2025-10_blog-header_black-friday-prep_1x1.png?ar64=MTY6OQ&auto=format&fit=crop)

Source: [mercury.com](https://mercury.com/blog/topics/go-to-market)

Image: [datocms-assets.com](https://www.datocms-assets.com/115132/1745706487-2025_blog_fiction-by-founders_1920x857.webp?ar64=MTY6OQ&auto=format&fit=crop)

Source: [mercury.com](https://mercury.com/blog/topics/ideas)

Image: [datocms-assets.com](https://www.datocms-assets.com/115132/1761159265-2025-10_blog-header_monumental-labs_1x1.webp?ar64=MTY6OQ&auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.33)

Source: [mercury.com](https://mercury.com/blog/truth-decay-ai-content)

Image: [datocms-assets.com](https://www.datocms-assets.com/115132/1745871887-2025_blog_topic-founder-features_1x1.webp?ar64=MTox&auto=format&fit=crop)

Source: [mercury.com](https://mercury.com/blog/topics/engineering-blog)

Image: [datocms-assets.com](https://www.datocms-assets.com/115132/1745696853-2025_blog_emad-mostaque-hero_3750x5000.jpg)

Source: [mercury.com](https://mercury.com/blog/emad-mostaque)

## Frequently Asked Questions

What is Mercury's primary brand color?

Mercury's primary brand color is #5A5548. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Mercury use?

Mercury uses #5266EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Mercury use?

Mercury uses Arcadia for body text and ArcadiaDisplay for headings. Fonts were detected on https://mercury.com/ as part of their live design system.

Does Mercury use a light or dark theme?

Mercury's primary site uses a light color scheme, with a background of #F6F5F2.

Where can I find Mercury's logo?

Mercury's logo is available directly on their site (https://mercury.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://mercury.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mercury.

## Methodology

Brand data on this page was extracted from
[https://mercury.com/](https://mercury.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API,
which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries
and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Mercury.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

[GET /branding/mercury.json](/content/branding/mercury.json) [GET /branding/mercury/llms.txt](/content/branding/mercury/llms.txt)

```
{
  "colorScheme": "light",
  "fonts": [\
    {\
      "family": "Arcadia",\
      "role": "body"\
    },\
    {\
      "family": "ArcadiaDisplay",\
      "role": "heading"\
    }\
  ],
  "colors": {
    "primary": "#5A5548",
    "secondary": "#DED9CA",
    "accent": "#5266EB",
    "background": "#F6F5F2",
    "textPrimary": "#2A2924",
    "link": "#5266EB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arcadia",
      "heading": "ArcadiaDisplay"
    },
    "fontStacks": {
      "heading": [\
        "Arcadia"\
      ],
      "body": [\
        "Arcadia"\
      ],
      "paragraph": [\
        "Arcadia"\
      ]
    },
    "fontSizes": {
      "h1": "72.0192px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#2A2924",
      "borderColor": null,
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5266EB",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E9E8E9",
      "textColor": "#2A2924",
      "borderColor": "#D9D8DD",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "favicon": "https://mercury.com/favicon.ico",
    "ogImage": "https://www.datocms-assets.com/115132/1746056008-2025-04-30_fem_homepage-social_1200x630.webp?auto=format&fit=crop&w=1200",
    "logoHref": "/",
    "logoAlt": "Mercury logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand 'Mercury', and links to the homepage.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Open account",
      "reasoning": "Button #4 has a vibrant blue background (#5266EB), which is the accent color and stands out as the primary call-to-action with the text 'Open account'."
    },
    "secondary": {
      "index": 1,
      "text": "Launch demo",
      "reasoning": "Button #1 has a light background (#E9E8E9) and serves as a secondary action with the text 'Launch demo', distinct from the primary button's color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "startups and small businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand 'Mercury', and links to the homepage.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```

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