# Mercor Brand Identity

A complete profile of **Mercor**'s visual system — colors, typography, components, and personality — extracted from [https://mercor.com/](https://mercor.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://mercor.com/.  
primary  
#6B7280  
rgb(107, 114, 128)  
secondary  
#9CA3AF  
rgb(156, 163, 175)  
accent  
#4F46E5  
rgb(79, 70, 229)  
background  
#FFFFFF  
rgb(255, 255, 255)  
textPrimary  
#000000  
rgb(0, 0, 0)  
link  
#4F46E5  
rgb(79, 70, 229)

## Typography

Each font links to its Google Fonts page where available.  
primary  
ui-sans-serif  
heading  
ui-sans-serif

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Mercor's actual button styles.

Button Primary  
background: #4F46E5  
textColor: #FFFFFF  
borderRadius: 6px  
shadow: none

Button Secondary  
background: #F3F4F6  
textColor: #000000  
borderRadius: 6px  
shadow: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** professionals and businesses

## Mercor Brand in the Wild

Image: [cdn.sanity.io](https://cdn.sanity.io/images/h6s14f4z/production/9d25202271de2ab93eb4fa34f7684504589733d7-4470x2825.png)  
Source: [mercor.com](https://www.mercor.com/blog/introducing-apex-swe/)

Image: [cdn.sanity.io](https://cdn.sanity.io/images/h6s14f4z/production/00d474d16fa8937155c7a3680d0b4688ee8697fc-5504x2880.webp)  
Source: [mercor.com](https://www.mercor.com/careers/)

## Frequently Asked Questions

What is Mercor's primary brand color?  
Mercor's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Mercor use?  
Mercor uses #4F46E5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Mercor use?  
Mercor uses ui-sans-serif as the primary typeface across body and headings.

Does Mercor use a light or dark theme?  
Mercor's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Mercor's logo?  
Mercor's logo is available directly on their site (https://mercor.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?  
This profile was extracted from https://mercor.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mercor.

## Methodology

Brand data on this page was extracted from [https://mercor.com/](https://mercor.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Mercor.