# Mentum Brand Identity

A complete profile of **Mentum**'s visual system — colors, typography, components, and personality — extracted from [http://getmentum.com](http://getmentum.com/). Built for designers, agents, and AI tools.

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## Color Palette

Brand palette extracted from http://getmentum.com.

- **primary:**  #111827\n  - rgb(17, 24, 39)
- **secondary:** #374151\n  - rgb(55, 65, 81)
- **accent:** #171717\n  - rgb(23, 23, 23)
- **background:** #FFFFFF\n  - rgb(255, 255, 255)
- **textPrimary:** #171717\n  - rgb(23, 23, 23)
- **link:** #4B5563\n  - rgb(75, 85, 99)

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## Typography

Each font links to its Google Fonts page where available.

- **primary:** Sora\n- **heading:** Sora

## Visual Assets

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## UI Components

Live previews rendered using Mentum's actual button styles.

- **Button Primary:**  
  - background: #171717
  - textColor: #FAFAFA
  - borderRadius: 6px  
  - shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
  
- **Button Secondary:**  
  - background: transparent
  - textColor: #000000
  - borderColor: #D1D5DB
  - borderRadius: 9999px
  - shadow: none

---

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** business professionals

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## Frequently Asked Questions

- **What is Mentum's primary brand color?**  
  Mentum's primary brand color is #111827.

- **What accent color does Mentum use?**  
  Mentum uses #171717 as an accent color.

- **What font does Mentum use?**  
  Mentum uses Sora as the primary typeface.

- **Does Mentum use a light or dark theme?**  
  Mentum's primary site uses a light color scheme.

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## Methodology

Brand data on this page was extracted from [http://getmentum.com](http://getmentum.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API.

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## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sora",
      "role": "body"
    },
    {
      "family": "Source Code Pro",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#374151",
    "accent": "#171717",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#4B5563"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sora",
      "heading": "Sora"
    },
    "fontStacks": {
      "heading": [
        "Sora",
        "sans-serif",
        "ui-sans-serif",
        "system-ui",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Sora",
        "sans-serif",
        "ui-sans-serif",
        "system-ui",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Sora",
        "sans-serif",
        "ui-sans-serif",
        "system-ui",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FAFAFA",
      "borderRadius": "6px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#D1D5DB",
      "borderRadius": "9999px",
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://getmentum.com/assets/mentum-symbol-3_MOG92B.svg"
  }
}
```

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