Mentum Brand Identity

A complete profile of Mentum's visual system — colors, typography, components, and personality — extracted from http://getmentum.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://getmentum.com.

• primary: #111827\n - rgb(17, 24, 39)
• secondary: #374151\n - rgb(55, 65, 81)
• accent: #171717\n - rgb(23, 23, 23)
• background: #FFFFFF\n - rgb(255, 255, 255)
• textPrimary: #171717\n - rgb(23, 23, 23)
• link: #4B5563\n - rgb(75, 85, 99)

Typography

Each font links to its Google Fonts page where available.

• primary: Sora\n- heading: Sora

Visual Assets

UI Components

Live previews rendered using Mentum's actual button styles.

• Button Primary:

  • background: #171717
  • textColor: #FAFAFA
  • borderRadius: 6px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

• Button Secondary:

  • background: transparent
  • textColor: #000000
  • borderColor: #D1D5DB
  • borderRadius: 9999px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Frequently Asked Questions

• What is Mentum's primary brand color?
  Mentum's primary brand color is #111827.

• What accent color does Mentum use?
  Mentum uses #171717 as an accent color.

• What font does Mentum use?
  Mentum uses Sora as the primary typeface.

• Does Mentum use a light or dark theme?
  Mentum's primary site uses a light color scheme.

Methodology

Brand data on this page was extracted from http://getmentum.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sora",
      "role": "body"
    },
    {
      "family": "Source Code Pro",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#374151",
    "accent": "#171717",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#4B5563"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sora",
      "heading": "Sora"
    },
    "fontStacks": {
      "heading": [
        "Sora",
        "sans-serif",
        "ui-sans-serif",
        "system-ui",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Sora",
        "sans-serif",
        "ui-sans-serif",
        "system-ui",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Sora",
        "sans-serif",
        "ui-sans-serif",
        "system-ui",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FAFAFA",
      "borderRadius": "6px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#D1D5DB",
      "borderRadius": "9999px",
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://getmentum.com/assets/mentum-symbol-3_MOG92B.svg"
  }
}