# Mem Brand Identity

A complete profile of **Mem**'s visual system — colors, typography, components, and personality — extracted from [https://get.mem.ai/](https://get.mem.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://get.mem.ai/

| Color      | Hex Code | RGB                   |
|------------|----------|-----------------------|
| primary    | #0000EE  | rgb(0, 0, 238)        |
| accent     | #100F31  | rgb(16, 15, 49)       |
| background | #FCF8F1  | rgb(252, 248, 241)    |
| textPrimary| #100F31  | rgb(16, 15, 49)       |
| link       | #100F31  | rgb(16, 15, 49)       |

## Typography

Each font links to its Google Fonts page where available.

### Primary
- Ritual VF Variable [Google Fonts →](https://fonts.google.com/specimen/Ritual+VF+Variable)

### Heading
- Ritual VF Variable [Google Fonts →](https://fonts.google.com/specimen/Ritual+VF+Variable)

Ritual VF Variable, sans-serif

## Visual Assets

#### Favicon

#### Social Card

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals

## Mem Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

## Frequently Asked Questions

**What is Mem's primary brand color?**  
Mem's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Mem use?**  
Mem uses #100F31 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Mem use?**  
Mem uses Ritual VF Variable as the primary typeface across body and headings.

**Does Mem use a light or dark theme?**  
Mem's primary site uses a light color scheme, with a background of #FCF8F1.

**How was this brand profile generated?**  
This profile was extracted from https://get.mem.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mem.

## Methodology

Brand data on this page was extracted from [https://get.mem.ai/](https://get.mem.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Mem.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

**GET /branding/mem.json**  
**GET /branding/mem/llms.txt**