Meltwater Brand Identity

A complete profile of Meltwater's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #28BBBB
• secondary: #15A4A4
• accent: #B627A1
• background: #222222
• textPrimary: #222222
• link: #B627A1

Typography

• primary: GT Walsheim Pro — https://fonts.google.com/specimen/GT+Walsheim+Pro
• heading: GT Walsheim Pro — https://fonts.google.com/specimen/GT+Walsheim+Pro

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and marketers

Meltwater Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Meltwater Influencer Marketing Software
  • Image:
  • Source: https://www.meltwater.com/en/suite/influencer-marketing
• Meltwater Blog | Marketing, PR & Social Media Insights
  • Image:
  • Source: https://www.meltwater.com/en/blog
• MeltwaterのAI
  • Image:
  • Source: https://www.meltwater.com/jp/ai
• Amplify Your Brand With a Blogger Outreach Campaign
  • Image:
  • Source: https://www.meltwater.com/en/blog/blogger-outreach-campaign
• Meltwater | This content is no longer available
  • Image:
  • Source: https://hosted-content.meltwater.com/document/newsletter?payload=eyJhbGciOiJSUzI1NiIsImtpZCI6ImM5ZDEwMjM2LWQ5OWMtNDVmOS1hNWQ2LTNjZGY0ODczMzY0NSJ9.eyJsaW5rSWQiOiJiNjQ2YjRlYy0wOTFlLTQyZGItOTliZS0xNzBhYzY4MWE3ODQiLCJkb2N1bWVudElkIjoiVEkwbWFBSldZeVdjbUZhcmo1Z1NaR0IwbEpVIiwicHJvZHVjdFR5cGUiOiJuZXdzbGV0dGVyIiwiY29tcGFueUlkIjoiNTdlM2UwOTkxMzRjMGI0M2E1NjVjZTNjIiwidXNlcklkIjoiNjVhNmE1MjZkNjFmYTQwMDA4MmE2NTM0IiwiY3JlYXRlZEF0IjoiMTczMjE0MTY1Mzc2MSJ9.igQFzaxLGzIpWhgYGG8bdrxGc-p6qyImeNXgVpx23Yy4K8NwokLJJmoHZEHXsvtRA8IUFwNhzzYnnO9ISjX_gpVY3Fa5QSesNWILRokTj0jSDnb-GW61_wCoEgYnGITtDbVhQg7-16XMAgQPuK2hDCisHcVS8ARavw-wyioTUuP7_Fam6Iwi-PtTfUMcSjsyiI8_OSWwKZ-vYrQjwebH5BSoRvwr4Ddp7Vd0Qxh0V_Jg07DSK7CtJLxvfS3UTYfKr1vzrOx3AcUVgoXNpULiZsxfd06t1mBiUdKtDdYrbN7SMWBRJ95Y_GVi0u6jT6JN1yLLCxNNxcXA3i8sPXNxkw
• Meltwater Blog | Marketing, PR & Social Media Insights
  • Image:
  • Source: https://www.meltwater.com/en/blog

Working with these fonts

Not found on Google Fonts? Instructions on how to download and use the fonts if you have permission:

1. Open the homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate around to capture fonts.
4. For each font URL, right-click and save locally.
5. Copy @font-face declarations from the CSS.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GT Walsheim Pro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#28BBBB",
    "secondary": "#15A4A4",
    "accent": "#B627A1",
    "background": "#222222",
    "textPrimary": "#222222",
    "link": "#B627A1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GT Walsheim Pro",
      "heading": "GT Walsheim Pro"
    },
    "fontStacks": {
      "heading": [
        "GT Walsheim Pro",
        "sans-serif"
      ],
      "body": [
        "GT Walsheim Pro",
        "sans-serif"
      ],
      "paragraph": [
        "GT Walsheim Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.meltwater.com/_next/image?url=%2Fstatic%2Fimages%2Fblack-logo.svg&w=384&q=75",
    "favicon": "https://www.meltwater.com/apple-touch-icon.png?v=Nmb79JPw70",
    "ogImage": "https://images.prismic.io/meltwater-site/bddfb267-4e4c-4211-9e8b-4d2019e21e58_mw-meta-bg-ec.png?auto=compress,format&rect=180,0,1068,534&w=1200&h=600"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and marketers"
  }
}