Melio Brand: Colors, Fonts, Logo & Visual Identity

Melio Brand Identity

A complete profile of Melio's visual system — colors, typography, components, and personality — extracted from https://melio.com. Built for designers, agents, and AI tools.

Primary

Color Codes

Primary: #7849FF
Accent: #7849FF

Typography

Body Font: PolySans-Slim
Heading: PolySans-Median

Color Palette

Brand palette extracted from https://melio.com.

primary: #7849FF (rgb(120, 73, 255))
secondary: #6033E6 (rgb(96, 51, 230))
accent: #7849FF (rgb(120, 73, 255))
background: #FFFFFF (rgb(255, 255, 255))
textPrimary: #212124 (rgb(33, 33, 36))
link: #EAEDFE (rgb(234, 237, 254))

Typography

Each font links to its Google Fonts page where available.

primary: PolySans-Slim Google Fonts →
heading: PolySans-Median Google Fonts →

Visual Assets

UI Components

Button Primary

Background: #7849FF
Text Color: #FFFFFF
Border Radius: 8px
Shadow: none

Button Secondary

Background: #FFFFFF
Text Color: #212124
Border Radius: 0px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses looking for payment solutions

Melio Brand in the Wild

Image Source: help.melio.com

Image Source: help.qbbillpay.melio.com

Image Source: help.melio.com

Frequently Asked Questions

What is Melio's primary brand color?
Melio's primary brand color is #7849FF.
It anchors the visual identity across their website, product UI, and marketing materials.

What font does Melio use?
Melio uses PolySans-Slim for body text and PolySans-Median for headings. Fonts were detected on https://melio.com as part of their live design system.

Does Melio use a light or dark theme?
Melio's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Melio's logo?
Melio's logo is available directly on their site (https://melio.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://melio.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Melio.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PolySans-Slim",
      "role": "body"
    },
    {
      "family": "PolySans-Median",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#7849FF",
    "secondary": "#6033E6",
    "accent": "#7849FF",
    "background": "#FFFFFF",
    "textPrimary": "#212124",
    "link": "#EAEDFE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PolySans-Slim",
      "heading": "PolySans-Median"
    },
    "fontStacks": {
      "heading": [
        "PolySans-Median",
        "sans-serif"
      ],
      "body": [
        "PolySans-Slim",
        "sans-serif"
      ],
      "paragraph": [
        "PolySans-Slim",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7849FF",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#212124",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://meliopayments.com/wp-content/uploads/2022/07/Melio_Logo_Purple_01.svg",
    "favicon": "https://meliopayments.com/wp-content/uploads/2023/05/cropped-Melio_favicon_01-64x64.png",
    "ogImage": "https://meliopayments.com/wp-content/uploads/2025/12/THUMBNAIL_Homepage-scaled.png",
    "logoHref": "/",
    "logoAlt": "Melio Payments – logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for payment solutions"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}