Mede/Analytics Brand Identity

A complete profile of Mede/Analytics's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6F61D3
• secondary: #0F2032
• accent: #6F61D3
• background: #FFFFFF
• textPrimary: #0C2032
• link: #0C2032

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Zilla Slab — https://fonts.google.com/specimen/Zilla+Slab

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#6F61D3, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none
• buttonSecondary: background=#0C2032, textColor=#FFFFFF, borderColor=#0C2032, borderRadius=24px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and organizations

Mede/Analytics Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Integrated Patient Insights - MedeAnalytics

  Source: https://medeanalytics.com/integrated-patient-insights/

• The future of digital health part 2: Digital patient engagement and virtual healthcare delivery - MedeAnalytics

  Source: https://medeanalytics.com/blog/the-future-of-digital-health-part-2-digital-patient-engagement-and-virtual-healthcare-delivery/

• MedeAnalytics Launches Health Fabric on Snowflake AI Data Cloud - MedeAnalytics

  Source: https://medeanalytics.com/company/newsroom/press-releases/health-fabric-snowflake/

• Optimize your revenue cycle for today's challenges and tomorrow's goals - MedeAnalytics

  Source: https://medeanalytics.com/blog/optimize-your-revenue-cycle-for-todays-challenges-tomorrows-goals/

• Championing transparent technology: Why we'll always show you behind the scenes - MedeAnalytics

  Source: https://medeanalytics.com/blog/championing-transparent-technology/

• Managed Action® - MedeAnalytics

  Source: https://medeanalytics.com/managed-action/

Working with these fonts

Not found on Google Fonts? Here is a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. Download captured font URLs locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Open Sans",
   "role": "body"
  },
  {
   "family": "Zilla Slab",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#6F61D3",
  "secondary": "#0F2032",
  "accent": "#6F61D3",
  "background": "#FFFFFF",
  "textPrimary": "#0C2032",
  "link": "#0C2032"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Open Sans",
   "heading": "Zilla Slab"
  },
  "fontStacks": {
   "heading": [
    "Zilla Slab",
    "serif"
   ],
   "body": [
    "Open Sans",
    "sans-serif"
   ],
   "paragraph": [
    "Open Sans"
   ]
  },
  "fontSizes": {
   "h1": "55px",
   "h2": "34px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#6F61D3",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0C2032",
   "textColor": "#FFFFFF",
   "borderColor": "#0C2032",
   "borderRadius": "24px",
   "borderRadiusCorners": {
    "topLeft": "24px",
    "topRight": "24px",
    "bottomRight": "24px",
    "bottomLeft": "24px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://medeanalytics.com/wp-content/uploads/2026/04/tagline-logo-dark-scaled.png",
  "favicon": "https://medeanalytics.com/wp-content/uploads/2025/10/cropped-favicon-32x32.png",
  "ogImage": "https://medeanalytics.com/wp-content/uploads/2025/10/featured-image-scaled.png",
  "logoHref": "https://medeanalytics.com/",
  "logoAlt": "tagline-logo-dark"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals and organizations"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}