Medallia Brand Identity

A complete profile of Medallia's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #071E3C
• accent: #C8FF00
• background: #0D0F10
• textPrimary: #0D0F10
• link: #4050C6

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#32363A, textColor=#FFFFFF, borderColor=#555D65, borderRadius=8px, shadow=none
• buttonPrimary: background=#C8FF00, textColor=#FFFFFF, borderColor=#C8FF00, borderRadius=50px, shadow=none
• buttonSecondary: background=#020303, textColor=#FFFFFF, borderColor=#C8FF00, borderRadius=50px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Medallia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 5 Ways to Actually Improve Your Customer Experience Strategy – Medallia
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  • Source: Source
• 5 Ways to Actually Improve Your Customer Experience Strategy – Medallia
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  • Source: Source
• Deloitte HX Trust ID - Medallia Xchange | Marketplace | Medallia
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  • Source: Source
• 5 Ways to Actually Improve Your Customer Experience Strategy – Medallia
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  • Source: Source
• Journey Visualization Tools: Simplify Customer Journey Mapping on Websites and Apps – Medallia
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  • Source: Source
• Exploring the State of CX Personalization – Medallia
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  • Source: Source

Working with these fonts

Not found on Google Fonts? Here’s the flow to follow if you have permission to use the fonts:

1. Open the company homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#071E3C",
  "accent": "#C8FF00",
  "background": "#0D0F10",
  "textPrimary": "#0D0F10",
  "link": "#4050C6"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "70px",
   "h2": "55px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "16px"
 },
 "components": {
  "input": {
   "background": "#32363A",
   "textColor": "#FFFFFF",
   "borderColor": "#555D65",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#C8FF00",
   "textColor": "#FFFFFF",
   "borderColor": "#C8FF00",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#020303",
   "textColor": "#FFFFFF",
   "borderColor": "#C8FF00",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.medallia.com/wp-content/themes/medallia2024-new/assets/static/img/medallia-white.svg",
  "favicon": "https://www.medallia.com/wp-content/uploads/2026/02/Favicon-dark.png",
  "ogImage": "https://www.medallia.com/wp-content/themes/medallia2024-new/assets/static/img/medallia-og-default-new.png",
  "logoHref": "https://www.medallia.com",
  "logoAlt": "Medallia"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Medallia'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Request a demo\n Request a demo",
   "reasoning": "Button #0 'Request a demo' uses the vibrant brand color #C8FF00, making it the most prominent CTA, suitable for a primary action."
  },
  "secondary": {
   "index": 4,
   "text": "Why Medallia\n Why Medallia",
   "reasoning": "Button #4 'Why Medallia' has a different background color (#020303) and serves as a secondary action, providing additional information."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Medallia'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}