# Measured Brand Identity

A complete profile of **Measured**'s visual system — colors, typography, components, and personality — extracted from [https://trymeasured.com/](https://trymeasured.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://trymeasured.com/.

- **primary:** #0000EE
- **rgb(0, 0, 238)**
- **secondary:** #F1D174
- **rgb(241, 209, 116)**
- **accent:** #F1D174
- **rgb(241, 209, 116)**
- **background:** #FFFFFF
- **rgb(255, 255, 255)**
- **textPrimary:** #000000
- **rgb(0, 0, 0)**
- **link:** #EABC33
- **rgb(234, 188, 51)**

## Typography

Each font links to its Google Fonts page where available.

- **primary:** Onest
- **heading:** Onest
- *Onest [Google Fonts →](https://fonts.google.com/specimen/Onest)*

## Visual Assets

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## UI Components

Live previews rendered using Measured's actual button styles.

- **Button Primary:**
  - **background:** #F1D174
  - **textColor:** #0000EE
  - **borderRadius:** 48px
  - **shadow:** none

- **Button Secondary:**
  - **background:** #FFFFFF
  - **textColor:** #000000
  - **borderRadius:** 48px
  - **shadow:** none

## Brand Personality

- **Tone:** modern
- **Energy:** medium  
- **Audience:** health-conscious individuals

## Measured Brand in the Wild

## Frequently Asked Questions

1. **What is Measured's primary brand color?**  
   Measured's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Measured use?**  
   Measured uses #F1D174 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Measured use?**  
   Measured uses Onest as the primary typeface across body and headings.

4. **Does Measured use a light or dark theme?**  
   Measured's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Measured's logo?**  
   Measured's logo is available directly on their site (https://trymeasured.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://trymeasured.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Measured.

## Methodology

Brand data on this page was extracted from [https://trymeasured.com/](https://trymeasured.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Measured.