Maven Brand: Colors, Fonts, Logo & Visual Identity

Maven Brand Identity

A complete profile of Maven's visual system — colors, typography, components, and personality — extracted from https://maven.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://maven.com/.

Colors

Primary: #21243E
Secondary: #1E2542
Accent: #1E2542
Background: #080C28
Text Primary: #080C28
Link: #080C28

Typography

Each font links to its Google Fonts page where available.

Primary: BureauSans Google Fonts →
Heading: BureauSerif Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M29.015%2031.146h-.553a.565.565%200%200%201-.566-.565v-.567h2.253v-.855h-2.253V5.394c0-.312.253-.565.566-.565h.553v-.854h-8.91v.854h.553c.313%200%20.566.253.566.565v23.765H10.06V5.394c0-.312.253-.565.566-.565h.553v-.854H2.27v.854h.553c.312%200%20.566.253.566.565v23.765H1.134v.855h2.253v.567a.565.565%200%200%201-.565.565H0V32h31.321v-.854zm-23.593%200a.565.565%200%200%201-.566-.565V5.394c0-.312.253-.565.566-.565h.002c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zm2.602%200a.565.565%200%200%201-.566-.565V5.394c0-.312.254-.565.566-.565h.003c.312%200%20.565.253.565.565v25.187a.565.565%200%200%201-.565.565zm12.08%200h-9.477a.565.565%200%200%201-.566-.565v-.567h11.163v.567a.565.565%200%200%201-.566.565zm3.153%200a.565.565%200%200%201-.566-.565V5.394c0-.312.253-.565.566-.565h.002c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zm2.602%200a.565.565%200%200%201-.566-.565V5.394c0-.312.254-.565.566-.565h.003c.312%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zM99.181%209.93q-.24%201.214-.72%202.664-.446%201.418-1.44%203.81l-3.393%207.957-3.257-7.958q-.96-2.393-1.44-3.809a18%2018%200%200%201-.686-2.664H83.65a24%2024%200%200%201%201.611%202.732q.79%201.483%201.851%204.01l4.936%2011.801h3.085l4.937-11.8q1.096-2.529%201.851-4.011.755-1.485%201.611-2.732zM118.797%2014.28q-.892-2.224-2.64-3.505-1.747-1.315-4.319-1.315-1.92%200-3.634.742a9.4%209.4%200%200%200-2.983%202.091%209.7%209.7%200%200%200-2.057%203.102q-.72%201.787-.72%203.843t.72%203.843a9.8%209.8%200%200%200%202.057%203.068%2010.1%2010.1%200%200%200%203.017%202.057%209.05%209.05%200%200%200%203.633.742q2.23%200%203.668-.709%201.474-.741%202.297-1.686.858-.977%201.235-1.72l-1.235-1.045q-.755%201.113-2.022%201.786-1.234.675-3.154.674-1.92%200-3.497-.944a7.1%207.1%200%200%201-2.468-2.529%207.23%207.23%200%200%201-.891-3.54h13.918q0-2.764-.926-4.955zm-12.719%202.428q.481-2.09%201.852-3.303%201.37-1.248%203.564-1.248%202.024%200%203.155%201.248%201.131%201.214%201.508%203.303zM77.085%209.495v-.002q-3.77%200-6.548%201.956l.103%203.506h.24a8.3%208.3%200%200%201%202.605-1.989%206.74%206.74%200%200%201%203.12-.775q1.816%200%202.742%201.147.926%201.112%201.132%203.607-3.464-.439-6%20.17-2.535.606-3.942%202.158-1.37%201.516-1.371%203.877%200%201.651.823%202.967a6%206%200%200%200%202.229%202.09q1.407.742%203.154.741c1.166%200%202.148-.258%203.017-.774q1.302-.81%201.953-2.294h.138v2.832h3.29V18.26q-.034-4.62-1.61-6.676-1.578-2.09-5.074-2.09zm3.428%2012.842a3.93%203.93%200%200%201-.686%201.99%204.6%204.6%200%200%201-1.61%201.415q-.96.506-2.16.506-1.68%200-2.605-.809-.926-.81-.926-2.293%200-2.36%202.16-3.405%202.194-1.079%205.827-.675zM137.152%2015.122v.002a8.8%208.8%200%200%200-.924-2.866q-.652-1.281-1.954-2.023-1.269-.775-3.325-.775-1.68.001-2.674.404-.994.405-1.612%201.079a10%2010%200%200%200-1.097%201.483h-.24V9.695l-4.559.944v.203q.479.741.754%201.55.274.81.411%201.989.137%201.148.137%202.967v3.641q0%201.063-.033%202.125h.001v5.358h3.293V21.99q-.005-.5-.005-1v-2.462q.103-1.582.514-3.034.445-1.45%201.509-2.393%201.097-.944%203.119-.944%201.304%200%202.057.573.754.572%201.097%201.484.344.91.446%202.022.103%201.079.104%202.158v2.596q0%20.47-.007.94v6.545h3.263v-10.08q0-1.686-.275-3.271zM54.548%2024.368l-8.81-20.296h-4.627a18.5%2018.5%200%200%201%20.515%203.708q.102%201.887.102%203.777v17.167h3.257V10.58l7.894%2018.144h2.93l7.894-18.144v18.144h3.429V11.557q0-1.888.068-3.777.103-1.888.548-3.708h-4.286z%22%20style%3D%22fill%3A%20rgb(247%2C%20251%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Maven's actual button styles.

Input

Background: #333A5A
Text Color: #F7FBFF
Border Color: #393D53
Border Radius: 8px
Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.07) 0px 1px 2px 0px

Button Primary

Background: #1E2542
Text Color: #F7FBFF
Border Color: #333A5A
Border Radius: 16px
Shadow: none

Button Secondary

Background: #FFFFFF
Text Color: #171717
Border Radius: 0px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: professionals seeking career growth

Maven Brand in the Wild

Source: maven.com

Frequently Asked Questions

What is Maven's primary brand color?
Maven's primary brand color is #21243E. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Maven use?
Maven uses #1E2542 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Maven use?
Maven uses BureauSans for body text and BureauSerif for headings. Fonts were detected on https://maven.com/ as part of their live design system.
Does Maven use a light or dark theme?
Maven's primary site uses a dark color scheme, with a background of #080C28.
Where can I find Maven's logo?
Maven's logo is available directly on their site (https://maven.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://maven.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Maven.

Methodology

Brand data on this page was extracted from https://maven.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Maven.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "BureauSans",
      "role": "body"
    },
    {
      "family": "BureauSerif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#21243E",
    "secondary": "#1E2542",
    "accent": "#1E2542",
    "background": "#080C28",
    "textPrimary": "#080C28",
    "link": "#080C28"
  },
  "typography": {
    "fontFamilies": {
      "primary": "BureauSans",
      "heading": "BureauSerif"
    },
    "fontStacks": {
      "heading": [
        "BureauSerif"
      ],
      "body": [
        "BureauSans"
      ],
      "paragraph": [
        "BureauSerif"
      ]
    },
    "fontSizes": {
      "h1": "28px",
      "h2": "56px",
      "body": "72px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#333A5A",
      "textColor": "#F7FBFF",
      "borderColor": "#393D53",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.07) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#1E2542",
      "textColor": "#F7FBFF",
      "borderColor": "#333A5A",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20138%2032%22%20class%3D%22h-6%20lg%3Ah-8%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M11.732.854c.313%200%20.566.253.566.565v.568H1.134v.854h11.164v23.765a.565.565%200%200%201-.566.565h-.553v.855h8.91v-.855h-.553a.565.565%200%200%201-.566-.565V2.841h11.178v-.854H18.97v-.568c0-.312.254-.565.566-.565h11.747V0H0v.854zm5.205%200c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565h-.002a.565.565%200%200%201-.566-.565V1.42c0-.312.253-.565.566-.565zm-2.602%200c.312%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565h-.003a.565.565%200%200%201-.565-.565V1.42c0-.312.253-.565.566-.565z%22%20style%3D%22fill%3A%20rgb(247%2C%20251%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M29.015%2031.146h-.553a.565.565%200%200%201-.566-.565v-.567h2.253v-.855h-2.253V5.394c0-.312.253-.565.566-.565h.553v-.854h-8.91v.854h.553c.313%200%20.566.253.566.565v23.765H10.06V5.394c0-.312.253-.565.566-.565h.553v-.854H2.27v.854h.553c.312%200%20.566.253.566.565v23.765H1.134v.855h2.253v.567a.565.565%200%200%201-.565.565H0V32h31.321v-.854zm-23.593%200a.565.565%200%200%201-.566-.565V5.394c0-.312.253-.565.566-.565h.002c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zm2.602%200a.565.565%200%200%201-.566-.565V5.394c0-.312.254-.565.566-.565h.003c.312%200%20.565.253.565.565v25.187a.565.565%200%200%201-.565.565zm12.08%200h-9.477a.565.565%200%200%201-.566-.565v-.567h11.163v.567a.565.565%200%200%201-.566.565zm3.153%200a.565.565%200%200%201-.566-.565V5.394c0-.312.253-.565.566-.565h.002c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zm2.602%200a.565.565%200%200%201-.566-.565V5.394c0-.312.254-.565.566-.565h.003c.312%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zM99.181%209.93q-.24%201.214-.72%202.664-.446%201.418-1.44%203.81l-3.393%207.957-3.257-7.958q-.96-2.393-1.44-3.809a18%2018%200%200%201-.686-2.664H83.65a24%2024%200%200%201%201.611%202.732q.79%201.483%201.851%204.01l4.936%2011.801h3.085l4.937-11.8q1.096-2.529%201.851-4.011.755-1.485%201.611-2.732zM118.797%2014.28q-.892-2.224-2.64-3.505-1.747-1.315-4.319-1.315-1.92%200-3.634.742a9.4%209.4%200%200%200-2.983%202.091%209.7%209.7%200%200%200-2.057%203.102q-.72%201.787-.72%203.843t.72%203.843a9.8%209.8%200%200%200%202.057%203.068%2010.1%2010.1%200%200%200%203.017%202.057%209.05%209.05%200%200%200%203.633.742q2.23%200%203.668-.709%201.474-.741%202.297-1.686.858-.977%201.235-1.72l-1.235-1.045q-.755%201.113-2.022%201.786-1.234.675-3.154.674-1.92%200-3.497-.944a7.1%207.1%200%200%201-2.468-2.529%207.23%207.23%200%200%201-.891-3.54h13.918q0-2.764-.926-4.955zm-12.719%202.428q.481-2.09%201.852-3.303%201.37-1.248%203.564-1.248%202.024%200%203.155%201.248%201.131%201.214%201.508%203.303zM77.085%209.495v-.002q-3.77%200-6.548%201.956l.103%203.506h.24a8.3%208.3%200%200%201%202.605-1.989%206.74%206.74%200%200%201%203.12-.775q1.816%200%202.742%201.147.926%201.112%201.132%203.607-3.464-.439-6%20.17-2.535.606-3.942%202.158-1.37%201.516-1.371%203.877%200%201.651.823%202.967a6%206%200%200%200%202.229%202.09q1.407.742%203.154.741c1.166%200%202.148-.258%203.017-.774q1.302-.81%201.953-2.294h.138v2.832h3.29V18.26q-.034-4.62-1.61-6.676-1.578-2.09-5.074-2.09zm3.428%2012.842a3.93%203.93%200%200%201-.686%201.99%204.6%204.6%200%200%201-1.61%201.415q-.96.506-2.16.506-1.68%200-2.605-.809-.926-.81-.926-2.293%200-2.36%202.16-3.405%202.194-1.079%205.827-.675zM137.152%2015.122v.002a8.8%208.8%200%200%200-.924-2.866q-.652-1.281-1.954-2.023-1.269-.775-3.325-.775-1.68.001-2.674.404-.994.405-1.612%201.079a10%2010%200%200%200-1.097%201.483h-.24V9.695l-4.559.944v.203q.479.741.754%201.55.274.81.411%201.989.137%201.148.137%202.967v3.641q0%201.063-.033%202.125h.001v5.358h3.293V21.99q-.005-.5-.005-1v-2.462q.103-1.582.514-3.034.445-1.45%201.509-2.393%201.097-.944%203.119-.944%201.304%200%202.057.573.754.572%201.097%201.484.344.91.446%202.022.103%201.079.104%202.158v2.596q0%20.47-.007.94v6.545h3.263v-10.08q0-1.686-.275-3.271zM54.548%2024.368l-8.81-20.296h-4.627a18.5%2018.5%200%200%201%20.515%203.708q.102%201.887.102%203.777v17.167h3.257V10.58l7.894%2018.144h2.93l7.894-18.144v18.144h3.429V11.557q0-1.888.068-3.777.103-1.888.548-3.708h-4.286z%22%20style%3D%22fill%3A%20rgb(247%2C%20251%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E"
  },
  "favicon": "https://maven.com/favicon.ico",
  "ogImage": "https://d3fe4umbwqdrlj.cloudfront.net/global/Maven_SocialShare_2026.jpg",
  "logoHref": "/"
}