Matterport Brand Identity

A complete profile of Matterport's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #75AE4C
• accent: #FF3158
• background: #FFFFFF
• textPrimary: #000000
• link: #FF3158

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#222222, borderColor=#B5B4B3, borderRadius=14px, shadow=none
• buttonPrimary: background=#222222, textColor=#F5F4F3, borderRadius=6px, shadow=none
• buttonSecondary: background=transparent, textColor=#222222, borderColor=#222222, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals and businesses

Matterport Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• MTTR-WR25-1920x1080_YesAudio-NoCaptions (1)
  • Image:
  • Source: Link
• Matterport's Journey and Bright Future With Photographers
  • Image:
  • Source: Link
• Invite an Existing Collaborator to a Matterport Space
  • Image:
  • Source: Link
• Turning a forgotten alleyway into a living piece of art
  • Image:
  • Source: Link
• Invite a New Collaborator to Your Organization
  • Image:
  • Source: Link
• Matterport's Winter 2025 Release: Productivity Multiplied
  • Image:
  • Source: Link

Working with these fonts

If the fonts are not found on Google Fonts, follow the instructions provided for downloading and using the fonts with permission.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "IBM Plex Sans",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#75AE4C",
  "accent": "#FF3158",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#FF3158"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "IBM Plex Sans"
  },
  "fontStacks": {
   "heading": [
    "Roboto",
    "sans-serif"
   ],
   "body": [
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "Roboto"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "14.224px",
   "body": "67.344px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#222222",
   "borderColor": "#B5B4B3",
   "borderRadius": "14px",
   "borderRadiusCorners": {
    "topLeft": "14px",
    "topRight": "14px",
    "bottomRight": "14px",
    "bottomLeft": "14px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#222222",
   "textColor": "#F5F4F3",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#222222",
   "borderColor": "#222222",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.ctfassets.net/icnj41gkyohw/4TFgKaRydiQc25X5NqOPon/a1726d6086793c5335b73fd41a06d52c/Matterport_Logo_-_Black_%C3%82_%C3%AF__.svg",
  "favicon": "https://images.ctfassets.net/icnj41gkyohw/1XJtpPGI0zKF5QBrmaiNLH/523c47127070e2a7423cece0d99e8594/favicon.svg",
  "ogImage": "https://images.ctfassets.net/icnj41gkyohw/67mLL6CjL8paRGaSaYxqCV/a9103a26dacd41fcbba7c276da2ddef2/MTTR_Share_Image_-_1600x900.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "tech-savvy professionals and businesses"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}