Mattermost Brand: Colors, Fonts, Logo & Visual Identity
Mattermost Brand Identity
A complete profile of Mattermost's visual system — colors, typography, components, and personality — extracted from http://mattermost.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://mattermost.com.
| Color | Hex Color | RGB Color |
|---|---|---|
| primary | #FFBC1F | rgb(255, 188, 31) |
| secondary | #C5D2EC | rgb(197, 210, 236) |
| accent | #FFBC1F | rgb(255, 188, 31) |
| background | #1E325C | rgb(30, 50, 92) |
| textPrimary | #1E325C | rgb(30, 50, 92) |
| link | #1E325C | rgb(30, 50, 92) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| primary | Trade Gothic Next |
| heading | Trade Gothic Next |
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Visual Assets
UI Components
Live previews rendered using Mattermost's actual button styles.
Button Primary
- Background: #FFBC1F
- Text Color: #1B1D22
- Border Radius: 0px
- Shadow: none
Button Secondary
- Background: #1E325C
- Text Color: #FFFFFF
- Border Color: #1E325C
- Border Radius: 4px
- Shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: business and enterprise users
Frequently Asked Questions
What is Mattermost's primary brand color?
Mattermost's primary brand color is #FFBC1F. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Mattermost use?
Mattermost uses Trade Gothic Next as the primary typeface across body and headings.
Does Mattermost use a light or dark theme?
Mattermost's primary site uses a dark color scheme, with a background of #1E325C.
Where can I find Mattermost's logo?
Mattermost's logo is available directly on their site (http://mattermost.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://mattermost.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mattermost.
Methodology
Brand data on this page was extracted from http://mattermost.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.