Mattermark Brand: Colors, Fonts, Logo & Visual Identity
Mattermark Brand Identity
A complete profile of Mattermark's visual system — colors, typography, components, and personality — extracted from http://mattermark.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://mattermark.com.
| Color Name | Hex | RGB |
|---|---|---|
| primary | #32CD32 | rgb(50, 205, 50) |
| secondary | #36A9E1 | rgb(54, 169, 225) |
| accent | #32CD32 | rgb(50, 205, 50) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #00BCD4 | rgb(0, 188, 212) |
| link | #00BCD4 | rgb(0, 188, 212) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font Family | Google Fonts Link |
|---|---|---|
| primary | Roboto | Google Fonts |
| heading | Roboto | Google Fonts |
-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Open Sans, Helvetica Neue, sans-serif
Visual Assets
UI Components
Live previews rendered using Mattermark's actual button styles.
Button Primary
{
"background": "#32CD32",
"textColor": "#FFFFFF",
"borderColor": "#2DB92D",
"borderRadius": "3px",
"shadow": "none"
}
Button Secondary
{
"background": "#00BCD4",
"textColor": "#FFFFFF",
"borderRadius": "3px",
"shadow": "none"
}
Brand Personality
Tone: professional Energy: medium Audience: business professionals and analysts
Mattermark Brand in the Wild
Image: mattermark.com
Image: mattermark.com
Image: mattermark.com
Image: mattermark.com
Image: mattermark.com
Image: mattermark.com
Frequently Asked Questions
What is Mattermark's primary brand color?
Mattermark's primary brand color is #32CD32. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Mattermark use?
Mattermark uses Roboto as the primary typeface across body and headings.
Does Mattermark use a light or dark theme?
Mattermark's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Mattermark's logo?
Mattermark's logo is available directly on their site (http://mattermark.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://mattermark.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mattermark.
Methodology
Brand data on this page was extracted from http://mattermark.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mattermark.