Matcha Brand Identity

A complete profile of Matcha's visual system — colors, typography, components, and personality — extracted from https://www.matcha-health.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.matcha-health.com.

• Primary: #4A5565
• Secondary: #2B7FFF
• Accent: #44624A
• Background: #FFFFFF
• Text Primary: #44624A
• Link: #44624A

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
• Heading: Lato

Inter on Google Fonts →
Lato on Google Fonts →

UI Components

Live previews rendered using Matcha's actual button styles.

Input:

• Background: #FFFFFF
• Text Color: #0A0A0A
• Border Color: #E5E7EB
• Border Radius: 8px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: healthcare professionals

Matcha Brand in the Wild

Frequently Asked Questions

What is Matcha's primary brand color?
Matcha's primary brand color is #4A5565. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Matcha use?
Matcha uses #44624A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Matcha use?
Matcha uses Inter for body text and Lato for headings. Fonts were detected on https://www.matcha-health.com as part of their live design system.

Does Matcha use a light or dark theme?
Matcha's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from https://www.matcha-health.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Matcha.

Methodology

Brand data on this page was extracted from https://www.matcha-health.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Matcha.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [  
    {  
      "family": "Inter",
      "role": "body"
    },  
    {  
      "family": "Lato",
      "role": "heading"
    }  
  ],
  "colors": {
    "primary": "#4A5565",
    "secondary": "#2B7FFF",
    "accent": "#44624A",
    "background": "#FFFFFF",
    "textPrimary": "#44624A",
    "link": "#44624A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [  
        "Inter",
        "sans-serif"  
      ],
      "body": [  
        "Lato"  
      ],
      "paragraph": [  
        "Inter",
        "sans-serif"  
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E7EB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.matcha-health.com/favicon.ico?favicon.04m1a10wblh0o.ico?dpl=dpl_E6LvzrC9AnRKdVRvEJ48e8osdhwU",
    "ogImage": "https://matcha-health.com/images/matcha_glossy.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  }
}