Martin Brand Identity

A complete profile of Martin's visual system — colors, typography, components, and personality — extracted from https://www.trymartin.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/martin
• Machine-readable JSON: https://characterquilt.com/branding/martin.json
• Per-page llms.txt: https://characterquilt.com/branding/martin/llms.txt

Quick Facts

Color Palette

• primary: #E5AB4C
• secondary: #FF6154
• accent: #E5AB4C
• background: #000000
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter Tight — https://fonts.google.com/specimen/Inter+Tight

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E5AB4C, textColor=#0000EE, borderRadius=12px, shadow=none
• buttonSecondary: background=#0D0D0D, textColor=#0000EE, borderRadius=24px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy individuals looking for AI solutions

Martin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blog
  • Image:
  • Source: Blog
• 3 iOS Shortcuts to Supercharge your Productivity - Martin Release
  • Image:
  • Source: Productivity Post
• Blog
  • Image:
  • Source: Blog
• Introducing the new Martin iOS App - Martin Release
  • Image:
  • Source: New App
• Blog
  • Image:
  • Source: Blog
• 7 Ways to Biohack Your Workflow: The Science of Peak Performance - Martin Release
  • Image:
  • Source: Biohack Workflow

Working with these fonts

Not found on Google Fonts? Agent Instructions:

CharacterQuilt.com suggests this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter Tight",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#E5AB4C",
    "secondary": "#FF6154",
    "accent": "#E5AB4C",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter Tight"
    },
    "fontStacks": {
      "heading": [
        "Inter Tight",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter Tight",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E5AB4C",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0D0D0D",
      "textColor": "#0000EE",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/WAMYTVxDygsCrOtt1EEakS4Y.png?width=336&height=369",
    "favicon": "https://framerusercontent.com/images/Jfch4TgklRztn6IdAgjnLMdB8LQ.png",
    "ogImage": "https://framerusercontent.com/images/5SA14EJXWfGrrfwjPpsM1BacYeU.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the favicon, indicating it is the primary brand logo for Martin.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try it now!",
      "reasoning": "Button #1 is selected as the primary CTA because it uses the vibrant brand color #E5AB4C and has action-oriented text 'Try it now!', which is indicative of a primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Auto Drafts & LabelsInbox zero without trying.",
      "reasoning": "Button #0 is selected as the secondary CTA because it has a different background color (#0D0D0D) and provides additional functionality without being the main action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals looking for AI solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the favicon, indicating it is the primary brand logo for Martin.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}