# Martian Brand Identity

A complete profile of **Martian**'s visual system — colors, typography, components, and personality — extracted from [https://www.withmartian.com/](https://www.withmartian.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.withmartian.com/.

- **Primary**: `#3898EC` (rgb(56, 152, 236))
- **Secondary**: `#EBFB48` (rgb(235, 251, 72))
- **Accent**: `#FF563F` (rgb(255, 86, 63))
- **Background**: `#FFFFFF` (rgb(255, 255, 255))
- **Text Primary**: `#0C0C0C` (rgb(12, 12, 12))
- **Link**: `#FF563F` (rgb(255, 86, 63))

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Rethink Sans   
  [Rethink Sans Google Fonts →](https://fonts.google.com/specimen/Rethink+Sans)  
- **Heading**: Space Grotesk  
  [Space Grotesk Google Fonts →](https://fonts.google.com/specimen/Space+Grotesk)
  Space Grotesk, sans-serif

## Visual Assets

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: tech-savvy individuals interested in AI and intelligence

## Martian Brand in the Wild

Image: [Source](https://www.youtube.com/watch?v=4pJvqv7aspQ)

Image: [Source](https://www.youtube.com/watch?v=s0V-kqIe4pw)

Image: [Source](https://www.hmdb.org/m.asp?m=63539)

Image: [Source](https://www.atticpaper.com/proddetail.php?prod=1958-beechnut-gum-ad-kid-martians)

Image: [Source](https://hrheingold.medium.com/the-past-futures-of-howard-rheingold-fac63abd5e70)

Image: [Source](https://www.freepik.com/free-vector/martian-cartoon-landing-page-cute-alien-ufo_21058392.htm)

## Frequently Asked Questions

1. **What is Martian's primary brand color?**  
   Martian's primary brand color is `#3898EC`. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Martian use?**  
   Martian uses `#FF563F` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Martian use?**  
   Martian uses Rethink Sans for body text and Space Grotesk for headings. Fonts were detected on https://www.withmartian.com/ as part of their live design system.
4. **Does Martian use a light or dark theme?**  
   Martian's primary site uses a light color scheme, with a background of `#FFFFFF`.
5. **Where can I find Martian's logo?**  
   Martian's logo is available directly on their site ([https://www.withmartian.com/](https://www.withmartian.com/)).
6. **How was this brand profile generated?**  
   This profile was extracted from https://www.withmartian.com/ using the Firecrawl branding extraction API.

## Methodology

Brand data on this page was extracted from [https://www.withmartian.com/](https://www.withmartian.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Space Grotesk",
      "role": "heading"
    },
    {
      "family": "Rethink Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#EBFB48",
    "accent": "#FF563F",
    "background": "#FFFFFF",
    "textPrimary": "#0C0C0C",
    "link": "#FF563F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Rethink Sans",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Rethink Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "35.2px",
      "h2": "60.8px",
      "body": "16.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/67f3937090e003651f8bb994/67f3a72e058c2eb8b994bd02_Martian%20Primary%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/67f3937090e003651f8bb994/67f40e1f45cb5cf39af47dd6_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/67f3937090e003651f8bb994/698a38f8bad7a49b0d911af2_6a5886337bbde0b79329b2b1a7acfef7_Notion%20Header%20-%201500x600_Space.jpg",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in AI and intelligence"
  }
}
```