Mars Auto Brand Identity

A complete profile of Mars Auto's visual system — colors, typography, components, and personality — extracted from https://marsauto.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://marsauto.com.

• primary: #6B7280
  • rgb(107, 114, 128)
• accent: #9CA3AF
  • rgb(156, 163, 175)
• background: #000000
  • rgb(0, 0, 0)
• textPrimary: #FFFFFF
  • rgb(255, 255, 255)
• link: #9CA3AF
  • rgb(156, 163, 175)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter Google Fonts →
• heading: Inter Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Mars Auto's actual button styles.

Button Primary

• background: #000000
• textColor: #FFFFFF
• borderColor: #E5E7EB
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy individuals interested in automotive technology

Mars Auto Brand in the Wild

Source: blog.marsauto.com

Source: blog.marsauto.com

Source: blog.marsauto.com

Source: marsauto.com

Source: blog.marsauto.com

Source: blog.marsauto.com

Frequently Asked Questions

• What is Mars Auto's primary brand color?
  Mars Auto's primary brand color is #6B7280.
• What accent color does Mars Auto use?
  Mars Auto uses #9CA3AF as an accent color.
• What font does Mars Auto use?
  Mars Auto uses Inter as the primary typeface.
• Does Mars Auto use a light or dark theme?
  Mars Auto's primary site uses a dark color scheme.
• Where can I find Mars Auto's logo?
  Mars Auto's logo is available directly on their site (https://marsauto.com).

Methodology

Brand data on this page was extracted from https://marsauto.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling:

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "accent": "#9CA3AF",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#E5E7EB",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://marsauto.com/assets/marsauto_logo.png",
    "favicon": "https://marsauto.com/icon.png?2921475efba567a4",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo image"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in automotive technology"
  }
}