Maroo Brand Identity

A complete profile of Maroo's visual system — colors, typography, components, and personality — extracted from https://maroo.us/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/maroo
• Machine-readable JSON: https://characterquilt.com/branding/maroo.json
• Per-page llms.txt: https://characterquilt.com/branding/maroo/llms.txt

Quick Facts

Color Palette

• primary: #FDEDE9
• secondary: #3898EC
• accent: #F47A5C
• background: #FFFFFF
• textPrimary: #F47A5C
• link: #F47A5C

Typography

• primary: Lato — https://fonts.google.com/specimen/Lato
• heading: Gilroy — https://fonts.google.com/specimen/Gilroy

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#D0D5DD, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
• buttonPrimary: background=#F47A5C, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#F9FAFB, textColor=#0F1112, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: wedding and event businesses

Maroo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Top Takeaways for Integrating Your CRM with Maroo
  • Image:
  • Source: Top Takeaways for Integrating Your CRM with Maroo
• Wedding Business Tips & Resources | The Maroo Blog
  • Image:
  • Source: Wedding Business Tips & Resources
• Working on a PR or Social Barter? 5 Things to Keep In Mind
  • Image:
  • Source: PR and Social Barter Tips
• 5 Pieces of Advice from Marcy Blum
  • Image:
  • Source: Advice from Marcy Blum
• We Threw a Launch Party in Kansas City!
  • Image:
  • Source: Launch Party in Kansas City
• How to Start a Wedding Venue Business: Creating an Event Venue Business Plan
  • Image:
  • Source: Starting a Wedding Venue Business

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.