Markhor Brand Identity

A complete profile of Markhor's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• accent: #0000EE
• background: #FFFFFF
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Shopify Sans Medium — Google Fonts
• heading: Shopify Sans Medium — Google Fonts

Visual Assets

• Favicon:

UI Components

• buttonPrimary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=20px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=20px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: entrepreneurs and small business owners

Markhor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 1966 Midland Bank Ad - Markhor - Vanishing Wild Animals of the World | eBay

  Source: eBay

• Markhor Animal Facts - Capra falconeri - A-Z Animals

  Source: A-Z Animals

• Markhor facts Images - Free Download on Freepik

  Source: Freepik

• markhor Template | PosterMyWall

  Source: PosterMyWall

• Luke Dimond - Markhor

  Source: Luke Dimond

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and explore various routes to capture font URLs.
4. Save each font URL file locally.
5. Copy the matching @font-face declarations from the page's CSS.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Shopify Sans Medium",
      "role": "body"
    },
    {
      "family": "Shopify Sans Regular",
      "role": "body"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Shopify Sans Medium",
      "heading": "Shopify Sans Medium"
    },
    "fontStacks": {
      "heading": [
        "Shopify Sans Medium"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://cdn.shopify.com/shopifycloud/storefront/assets/favicon-418d2057.png",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start a free trial",
      "reasoning": "The 'Start a free trial' button is the primary CTA due to its action-oriented text, encouraging users to begin a trial, which aligns with the site's goal of converting visitors into users."
    },
    "secondary": {
      "index": 1,
      "text": "Explore other stores",
      "reasoning": "The 'Explore other stores' button serves as a secondary action, offering an alternative path for users who may not be ready to start a trial. It has a different background color, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "entrepreneurs and small business owners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}