# Marketo Brand Identity

A complete profile of **Marketo**'s visual system — colors, typography, components, and personality — extracted from [https://go.marketo.com](https://go.marketo.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://go.marketo.com.

| Color Name | Hex Code | RGB Value         |
|------------|----------|-------------------|
| primary    | #3B63FB  | rgb(59, 99, 251)  |
| secondary  | #274DEA  | rgb(39, 77, 234)  |
| accent     | #3B63FB  | rgb(59, 99, 251)  |
| background | #FFFFFF  | rgb(255, 255, 255)|
| textPrimary| #292929  | rgb(41, 41, 41)   |
| link       | #FFF3E0  | rgb(255, 243, 224)|

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font Family    | Google Fonts Link  |
|-----------|----------------|---------------------|
| primary   | Adobe Clean    | [Google Fonts →](https://fonts.google.com/specimen/Adobe+Clean) |
| heading   | Trebuchet MS   | [Google Fonts →](https://fonts.google.com/specimen/Trebuchet+MS) |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Marketo's actual button styles.

### Input

| Property     | Value     |
|--------------|-----------|
| background   | #FFFFFF   |
| textColor    | #2C2C2C   |
| borderColor  | #6E6E6E   |
| borderRadius | 4px       |
| shadow       | none      |

### Button Primary

| Property     | Value      |
|--------------|------------|
| background   | #3B63FB    |
| textColor    | #FFFFFF    |
| borderColor  | #3B63FB    |
| borderRadius | 16px       |
| shadow       | none       |

### Button Secondary

| Property     | Value      |
|--------------|------------|
| background   | #F5F5F5    |
| textColor    | #2C2C2C    |
| borderColor  | #2C2C2C    |
| borderRadius | 25px       |
| shadow       | none       |

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** business professionals

## Marketo Brand in the Wild

Image: [go.marketo.com](https://go.marketo.com/rs/561-HYG-937/images/hirokawa_LP.jpg)  
Source: [go.marketo.com](https://go.marketo.com/marketo-seminar-170525-jp.html)

Image: [go.marketo.com](https://go.marketo.com/rs/561-HYG-937/images/Hayasaka.JPG)  
Source: [go.marketo.com](https://go.marketo.com/marketo-seminar-180320-jp.html)

Image: [revenuepulse.com](https://www.revenuepulse.com/wp-content/uploads/2022/03/marketo-1.jpg)  
Source: [revenuepulse.com](https://www.revenuepulse.com/partner/marketo/)

Image: [experienceleague.adobe.com](https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/performance-insights/media_114b17252671f1a7417b1ecaf8d292aeb821b8f77.png?width=750&format=png&optimize=medium)  
Source: [experienceleague.adobe.com](https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/performance-insights/performance-insights-dashboards)

Image: [business.adobe.com](https://business.adobe.com/au/resources/articles/media_162ff1476eab5160d63a49b5a85d70394e0caa2fa.png?width=750&format=png&optimize=medium)  
Source: [business.adobe.com](https://business.adobe.com/au/resources/articles/google-adwords-integration-optimize-ads-using-marketo-offline-conversion-data.html)

Image: [d11cw4yu2zh4tp.cloudfront.net](https://d11cw4yu2zh4tp.cloudfront.net/wp-content/uploads/2023/07/08192838/Performance-Insights-Trend-view-in-Marketo.webp)  
Source: [axamit.com](https://axamit.com/blog/marketo/what-is-marketo-analytics/)

## Frequently Asked Questions

**What is Marketo's primary brand color?**  
Marketo's primary brand color is #3B63FB. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Marketo use?**  
Marketo uses Adobe Clean for body text and Trebuchet MS for headings. Fonts were detected on https://go.marketo.com as part of their live design system.

**Does Marketo use a light or dark theme?**  
Marketo's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Marketo's logo?**  
Marketo's logo is available directly on their site (https://go.marketo.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://go.marketo.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Marketo.

## Methodology

Brand data on this page was extracted from [https://go.marketo.com](https://go.marketo.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Marketo.