malibou Brand Identity

A complete profile of malibou's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFF5ED
• secondary: #FFE9D5
• accent: #FDB17D
• background: #FFFFFF
• textPrimary: #02112D
• link: #02112D

Typography

• primary: Manrope — Link
• heading: Poppins — Link

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FDB17D, textColor=#02112D, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFF5ED, textColor=#2E3C57, borderColor=#FFE9D5, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

malibou Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How Malibou Tripled Meetings in a Competitive Market with Warm Calling
  • Image:
  • Source: Link
• Malibou Lake Fishing - Overview, Species & Conditions
  • Image:
  • Source: Link
• Logiciel Note de Frais : Saisie, Validation & Exports
  • Image:
  • Source: Link
• Iconic, but little known lake in Santa Monica Mountains celebrating 100th anniversary | KCLU
  • Image:
  • Source: Link
• What to Do in Malibu • Autumn 2019 by 13 Stars Media - Issuu
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instruction steps to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for 'response' events whose 'Content-Type' starts with 'font/', and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Manrope",
     "role": "body"
   },
   {
     "family": "Poppins",
     "role": "heading"
   }
 ],
 "colors": {
   "primary": "#FFF5ED",
   "secondary": "#FFE9D5",
   "accent": "#FDB17D",
   "background": "#FFFFFF",
   "textPrimary": "#02112D",
   "link": "#02112D"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Manrope",
     "heading": "Poppins"
   },
   "fontStacks": {
     "heading": [
       "Poppins",
       "sans-serif"
     ],
     "body": [
       "Manrope",
       "sans-serif"
     ],
     "paragraph": [
       "Poppins",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "58px",
     "h2": "14px",
     "body": "18px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "16px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#FDB17D",
     "textColor": "#02112D",
     "borderRadius": "10px",
     "borderRadiusCorners": {
       "topLeft": "10px",
       "topRight": "10px",
       "bottomRight": "10px",
       "bottomLeft": "10px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#FFF5ED",
     "textColor": "#2E3C57",
     "borderColor": "#FFE9D5",
     "borderRadius": "10px",
     "borderRadiusCorners": {
       "topLeft": "10px",
       "topRight": "10px",
       "bottomRight": "10px",
       "bottomLeft": "10px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://cdn.prod.website-files.com/66e4321975a1556949deaab8/66e44355b6035b086d0c5398_malibou-logo_full-light.svg",
   "favicon": "https://cdn.prod.website-files.com/66e4321975a1556949deaab8/6707f69386486ded6ca52de8_logo%20malibou%20webflow.png",
   "ogImage": null,
   "logoHref": "/",
   "logoAlt": "logo de l'entreprise malibou"
 },
 "__llm_logo_reasoning": {
   "selectedIndex": 14,
   "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'malibou'.",
   "confidence": 0.9,
   "source": "llm"
 },
 "__llm_button_reasoning": {
   "primary": {
     "index": 5,
     "text": "Demander une démo",
     "reasoning": "Button #5 has a vibrant and distinct background color (#FDB17D) which stands out as the primary call-to-action. The text 'Demander une démo' is action-oriented, making it a strong candidate for the primary CTA."
   },
   "secondary": {
     "index": 1,
     "text": "Explorer une démo intéractive",
     "reasoning": "Button #1 has a different background color (#FFF5ED) and offers an exploratory action ('Explorer une démo intéractive'), making it suitable as a secondary CTA."
   },
   "confidence": 0.95
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "business professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": true,
     "llmSucceeded": true,
     "finalSource": "llm",
     "rawLogoSelection": {
       "selectedLogoIndex": 0,
       "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'malibou'.",
       "confidence": 0.9
     }
   },
   "buttonClassification": {
     "llmCalled": true,
     "llmSucceeded": true
   }
 }
}