# Malama Health Brand Identity

A complete profile of **Malama Health**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field         | Value        |
|---------------|--------------|
| Primary       | #B0A396      |
| Accent        | #AD9490      |
| Body Font     | Aaux Next    |
| Heading Font  | Minerva Modern|

## Color Palette

- primary: #B0A396
- secondary: #86725D
- accent: #AD9490
- background: #FFFFFF
- textPrimary: #AD9490
- link: #AD9490

## Typography

- primary: Aaux Next — https://fonts.google.com/specimen/Aaux+Next
- heading: Minerva Modern — https://fonts.google.com/specimen/Minerva+Modern

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#E0E0E0, borderRadius=0px, shadow=none
- buttonPrimary: background=#AD9490, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#F2E9E4, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Expectant parents seeking doula services

## Malama Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Únase a nuestra red - Encuentre una Doula en California | Compruebe las prestaciones de Medicaid para embarazadas | Malama**  
  - Image:   
  - Source: https://es.heymalama.co/doulas
- **Grow | Malama — Find a Doula in California | Check Medicaid Pregnancy Benefits | Malama**  
  - Image:   
  - Source: https://heymalama.co/grow
- **Tratamiento de la Diabetes Gestacional: Seguimiento, Dieta, Medicación, Alcance - Encuentre una Doula en California | Compruebe los Beneficios de Medicaid para Embarazadas | Malama**  
  - Image:   
  - Source: https://es.heymalama.co/how-is-gd-managed
- **Why was I diagnosed with Gestational Diabetes? Causes & Risk Factors — Find a Doula in California | Check Medicaid Pregnancy Benefits | Malama**  
  - Image:   
  - Source: https://heymalama.co/why-me

## Working with these fonts

Not found on Google Fonts? Follow the instructions to use the fonts properly.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Minerva Modern",
      "role": "heading"
    },
    {
      "family": "Aaux Next",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#B0A396",
    "secondary": "#86725D",
    "accent": "#AD9490",
    "background": "#FFFFFF",
    "textPrimary": "#AD9490",
    "link": "#AD9490"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aaux Next",
      "heading": "Minerva Modern"
    },
    "fontStacks": {
      "heading": [
        "minerva-modern"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "aaux-next"
      ]
    },
    "fontSizes": {
      "h1": "83.2px",
      "h2": "48px",
      "body": "20.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E0E0E0",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#AD9490",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2E9E4",
      "textColor": "#000000",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/dc5ff9b7-fc75-4ccf-9732-763d5fef7e34/Logo+White.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/aae41cc8-1f04-4111-9d83-2d19173922a2/favicon.ico?format=100w",
    "ogImage": "http://static1.squarespace.com/static/62d61e7ece25bb77f9eef8a8/t/62d65c5612fb77651256dd3b/1658215510442/Logo+White.png?format=1500w"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Expectant parents seeking doula services"
  }
}
```