Malama Health Brand Identity

A complete profile of Malama Health's visual system — colors, typography, components, and personality — extracted from heymalama.co. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from heymalama.co.

Colors

• Primary: #B0A396 (rgb(176, 163, 150))
• Secondary: #86725D (rgb(134, 114, 93))
• Accent: #AD9490 (rgb(173, 148, 144))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #AD9490 (rgb(173, 148, 144))
• Link: #AD9490 (rgb(173, 148, 144))

Typography

Each font links to its Google Fonts page where available.

Fonts

• Primary: Aaux Next Google Fonts →
• Heading: Minerva Modern Google Fonts →

Visual Assets

UI Components

Live previews rendered using Malama Health's actual button styles.

Components

• Input:

  • Background: #FFFFFF
  • Text Color: #000000
  • Border Color: #E0E0E0
  • Border Radius: 0px
  • Shadow: none

• Button Primary:

  • Background: #AD9490
  • Text Color: #FFFFFF
  • Border Radius: 0px
  • Shadow: none

• Button Secondary:

  • Background: #F2E9E4
  • Text Color: #000000
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: Expectant parents seeking doula services

Frequently Asked Questions

1. What is Malama Health's primary brand color?
   Malama Health's primary brand color is #B0A396.

2. What accent color does Malama Health use?
   #AD9490 is typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Malama Health use?
   Aaux Next for body text and Minerva Modern for headings.

4. Does Malama Health use a light or dark theme?
   Malama Health primarily uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Malama Health's logo?
   The logo is available directly on their site here.

6. How was this brand profile generated?
   This profile was extracted from heymalama.co using the Firecrawl branding extraction API.

Methodology

Brand data was extracted from heymalama.co on 2026-07-27 using the Firecrawl branding extraction API.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Minerva Modern",
      "role": "heading"
    },
    {
      "family": "Aaux Next",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#B0A396",
    "secondary": "#86725D",
    "accent": "#AD9490",
    "background": "#FFFFFF",
    "textPrimary": "#AD9490",
    "link": "#AD9490"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aaux Next",
      "heading": "Minerva Modern"
    },
    "fontStacks": {
      "heading": [
        "minerva-modern"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "aaux-next"
      ]
    },
    "fontSizes": {
      "h1": "83.2px",
      "h2": "48px",
      "body": "20.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E0E0E0",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#AD9490",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2E9E4",
      "textColor": "#000000",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/dc5ff9b7-fc75-4ccf-9732-763d5fef7e34/Logo+White.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/aae41cc8-1f04-4111-9d83-2d19173922a2/favicon.ico?format=100w",
    "ogImage": "http://static1.squarespace.com/static/62d61e7ece25bb77f9eef8a8/t/62d65c5612fb77651256dd3b/1658215510442/Logo+White.png?format=1500w"
  }
}