# Malama Health Brand Identity

A complete profile of **Malama Health**'s visual system — colors, typography, components, and personality — extracted from https://www.heymalama.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/malama-health
- Machine-readable JSON: https://characterquilt.com/branding/malama-health.json
- Per-page llms.txt: https://characterquilt.com/branding/malama-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #B0A396 |
| Accent | #AD9490 |
| Body Font | Aaux Next |
| Heading Font | Minerva Modern |

## Color Palette

- primary: #B0A396
- secondary: #86725D
- accent: #AD9490
- background: #FFFFFF
- textPrimary: #AD9490
- link: #AD9490

## Typography

- primary: Aaux Next — https://fonts.google.com/specimen/Aaux+Next
- heading: Minerva Modern — https://fonts.google.com/specimen/Minerva+Modern

## Visual Assets

- Logo: https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/dc5ff9b7-fc75-4ccf-9732-763d5fef7e34/Logo+White.png?format=1500w
- Favicon: https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/aae41cc8-1f04-4111-9d83-2d19173922a2/favicon.ico?format=100w
- Social card (og:image): http://static1.squarespace.com/static/62d61e7ece25bb77f9eef8a8/t/62d65c5612fb77651256dd3b/1658215510442/Logo+White.png?format=1500w

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#E0E0E0, borderRadius=0px, shadow=none
- buttonPrimary: background=#AD9490, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#F2E9E4, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Expectant parents seeking doula services

## Malama Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Únase a nuestra red - Encuentre una Doula en California | Compruebe las  prestaciones de Medicaid para embarazadas | Malama**
  - Image: https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/fdf4d248-5828-4afb-832a-37973fdf34a6/priyanka+wali+md.jpeg
  - Source: https://es.heymalama.co/doulas
- **Grow | Malama — Find a Doula in California | Check Medicaid Pregnancy  Benefits | Malama**
  - Image: https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/1681754484685-265FVVBHAAP5ZB3UW32S/13.jpg?format=500w
  - Source: https://heymalama.co/grow
- **Tratamiento de la Diabetes Gestacional: Seguimiento, Dieta, Medicación,  Alcance - Encuentre una Doula en California | Compruebe los Beneficios de  Medicaid para Embarazadas | Malama**
  - Image: https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/841d0163-c106-4cdb-b71e-b996726bcdf6/mom3.jpeg
  - Source: https://es.heymalama.co/how-is-gd-managed
- **Grow | Malama — Find a Doula in California | Check Medicaid Pregnancy  Benefits | Malama**
  - Image: https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/38c0dc65-2de4-4369-b3af-4923f0673d78/17.png
  - Source: https://heymalama.co/grow
- **Why was I diagnosed with Gestational Diabetes? Causes & Risk Factors — Find  a Doula in California | Check Medicaid Pregnancy Benefits | Malama**
  - Image: https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/39a35914-90e1-4774-b4c6-2b510a71a885/AdobeStock_504414303.jpeg
  - Source: https://heymalama.co/why-me
- **Join our network — Find a Doula in California | Check Medicaid Pregnancy  Benefits | Malama**
  - Image: https://images.squarespace-cdn.com/content/v1/62d61e7ece25bb77f9eef8a8/9c7b5c87-d615-4079-8c09-72edf82c9093/mecollarpop.jpg
  - Source: https://heymalama.co/doulas

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.