Makrwatch Brand Identity

A complete profile of Makrwatch's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #BB79B3
• secondary: #ED5D5D
• accent: #ED5D5D
• background: #FFFFFF
• textPrimary: #282A3A
• link: #282A3A

Typography

• primary: Montserrat — Google Fonts
• heading: Montserrat — Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#ED5D5D, textColor=#FFFFFF, borderRadius=5px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#282A3A, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses and creators looking for sponsorship opportunities

Makrwatch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Makrwatch
  • Image:
  • Source: https://makrwatch.com/
• Makrwatch
  • Image:
  • Source: https://makrwatch.com/
• Makrwatch
  • Image:
  • Source: https://makrwatch.com/
• Makrwatch
  • Image:
  • Source: https://makrwatch.com/
• Makrwatch
  • Image:
  • Source: https://makrwatch.com/
• Makrwatch
  • Image:
  • Source: https://makrwatch.com/

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Montserrat",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#BB79B3",
  "secondary": "#ED5D5D",
  "accent": "#ED5D5D",
  "background": "#FFFFFF",
  "textPrimary": "#282A3A",
  "link": "#282A3A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Montserrat",
   "heading": "Montserrat"
  },
  "fontStacks": {
   "heading": [
    "Montserrat",
    "sans-serif"
   ],
   "body": [
    "Montserrat",
    "sans-serif"
   ],
   "paragraph": [
    "Montserrat",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "48px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#ED5D5D",
   "textColor": "#FFFFFF",
   "borderRadius": "5px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#282A3A",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/61f8252ceaede84f6ab2beb7/6202ba777cafecae347102a3_Makrwatch%20-%20Blue%20on%20Transparentq.png",
  "favicon": "https://cdn.prod.website-files.com/61f8252ceaede84f6ab2beb7/62473fba922b35cc848bbf23_FaviconSite.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses and creators looking for sponsorship opportunities"
 },
 "designSystem": {
  "framework": "custom"
 }
}