# Mainstay Brand Identity

A complete profile of **Mainstay**'s visual system — colors, typography, components, and personality — extracted from [https://www.mainstay.io/](https://www.mainstay.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.mainstay.io/.

- **primary**: #000000  
rgb(0, 0, 0)
- **accent**: #111110  
rgb(17, 17, 16)
- **background**: #FFFFFF  
rgb(255, 255, 255)
- **textPrimary**: #111110  
rgb(17, 17, 16)
- **link**: #000000  
rgb(0, 0, 0)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Graphik  
  [Graphik Google Fonts →](https://fonts.google.com/specimen/Graphik)
- **heading**: Graphik  
  [Graphik Google Fonts →](https://fonts.google.com/specimen/Graphik)

```plaintext
graphik, system-ui, sans-serif
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Mainstay's actual button styles.

- **Input**  
  background: transparent  
  textColor: #111110  
  borderColor: null  
  borderRadius: 0px  
  shadow: none

- **Button Primary**  
  background: #111110  
  textColor: #FFFFFF  
  borderRadius: 10px  
  shadow: none

- **Button Secondary**  
  background: #FFFFFF  
  textColor: #6B6664  
  borderColor: #E8E5E0  
  borderRadius: 10px  
  shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** business professionals

## Mainstay Brand in the Wild

### Brand Assets

Image: [mainstay.io](https://www.mainstay.io/og-image.jpg)  
Source: [mainstay.io](https://www.mainstay.io/careers)

Image: [mainstay.io](https://www.mainstay.io/team.png)  
Source: [mainstay.io](https://www.mainstay.io/about)

Image: [i.ytimg.com](https://i.ytimg.com/vi/r7uA2XU5fsA/hqdefault.jpg?sqp=-oaymwEmCOADEOgC8quKqQMa8AEB-AH-CYAC0AWKAgwIABABGCQgXih_MA8=&rs=AOn4CLAuHtggkS8MvlCrIAarC4oCIc6bNg)  
Source: [youtube.com](https://www.youtube.com/playlist?list=PL5539130EC0E06610)

Image: [mainstaylifeservices.org](https://mainstaylifeservices.org/wp-content/uploads/2025/02/annual_report_2023_2024_410x535.jpg)  
Source: [mainstaylifeservices.org](https://mainstaylifeservices.org/annual-reports/)

Image: [mainstaydesign.co](https://mainstaydesign.co/wp-content/uploads/2025/04/consulting-template-services.webp)  
Source: [mainstaydesign.co](https://mainstaydesign.co/templates/)

Image: [mainstayadvertising.com](http://mainstayadvertising.com/wp-content/uploads/2025/01/MainstayAd_Logo_Primary_cropped.png)  
Source: [mainstayadvertising.com](https://mainstayadvertising.com/)

## Frequently Asked Questions

- **What is Mainstay's primary brand color?**  
  Mainstay's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Mainstay use?**  
  Mainstay uses #111110 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Mainstay use?**  
  Mainstay uses Graphik as the primary typeface across body and headings.

- **Does Mainstay use a light or dark theme?**  
  Mainstay's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Mainstay's logo?**  
  Mainstay's logo is available directly on their site (https://www.mainstay.io/). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://www.mainstay.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mainstay.

## Methodology

Brand data on this page was extracted from [https://www.mainstay.io/](https://www.mainstay.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Mainstay.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#111110",
    "background": "#FFFFFF",
    "textPrimary": "#111110",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik",
      "heading": "Graphik"
    },
    "fontStacks": {
      "heading": [
        "Graphik",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Graphik",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111110",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#111110",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#6B6664",
      "borderColor": "#E8E5E0",
      "borderRadius": "10px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.mainstay.io/logo-charcoal.svg",
    "favicon": "https://www.mainstay.io/favicon.ico?favicon.14gu0uhnqoqtx.ico",
    "ogImage": "https://www.mainstay.io/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Mainstay"
  }
}
```