Mainstay Brand Identity

A complete profile of Mainstay's visual system — colors, typography, components, and personality — extracted from https://www.mainstay.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.mainstay.io/.

• primary: #000000
  rgb(0, 0, 0)
• accent: #111110
  rgb(17, 17, 16)
• background: #FFFFFF
  rgb(255, 255, 255)
• textPrimary: #111110
  rgb(17, 17, 16)
• link: #000000
  rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

• primary: Graphik
  Graphik Google Fonts →
• heading: Graphik
  Graphik Google Fonts →

graphik, system-ui, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Mainstay's actual button styles.

• Input
  background: transparent
  textColor: #111110
  borderColor: null
  borderRadius: 0px
  shadow: none

• Button Primary
  background: #111110
  textColor: #FFFFFF
  borderRadius: 10px
  shadow: none

• Button Secondary
  background: #FFFFFF
  textColor: #6B6664
  borderColor: #E8E5E0
  borderRadius: 10px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Mainstay Brand in the Wild

Brand Assets

Image: mainstay.io
Source: mainstay.io

Image: mainstay.io
Source: mainstay.io

Image: i.ytimg.com
Source: youtube.com

Image: mainstaylifeservices.org
Source: mainstaylifeservices.org

Image: mainstaydesign.co
Source: mainstaydesign.co

Image: mainstayadvertising.com
Source: mainstayadvertising.com

Frequently Asked Questions

• What is Mainstay's primary brand color?
  Mainstay's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Mainstay use?
  Mainstay uses #111110 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Mainstay use?
  Mainstay uses Graphik as the primary typeface across body and headings.

• Does Mainstay use a light or dark theme?
  Mainstay's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Mainstay's logo?
  Mainstay's logo is available directly on their site (https://www.mainstay.io/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.mainstay.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mainstay.

Methodology

Brand data on this page was extracted from https://www.mainstay.io/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mainstay.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#111110",
    "background": "#FFFFFF",
    "textPrimary": "#111110",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik",
      "heading": "Graphik"
    },
    "fontStacks": {
      "heading": [
        "Graphik",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Graphik",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111110",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#111110",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#6B6664",
      "borderColor": "#E8E5E0",
      "borderRadius": "10px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.mainstay.io/logo-charcoal.svg",
    "favicon": "https://www.mainstay.io/favicon.ico?favicon.14gu0uhnqoqtx.ico",
    "ogImage": "https://www.mainstay.io/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Mainstay"
  }
}