Magnetic Brand Identity

A complete profile of Magnetic's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #062025
• secondary: #627E80
• accent: #7ED6DF
• background: #1D1D1D
• textPrimary: #1D1D1D
• link: #0000EE

Typography

• primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
• heading: LCT-Ciburial — https://fonts.google.com/specimen/LCT-Ciburial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#7ED6DF, textColor=#0000EE, borderRadius=50px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=50px, shadow=rgba(0, 0, 0, 0.14) 0px 0.602187px 1.32481px -0.916667px inset, rgba(0, 0, 0, 0.13) 0px 2.28853px 5.03477px -1.83333px inset, rgba(0, 0, 0, 0.11) 0px 10px 22px -2.75px inset

Brand Personality

Tone: professional · Energy: medium · Audience: individuals and businesses seeking AI-driven tax solutions

Magnetic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Magnetic - AI Tax Preparation
  • Image:
  • Source: https://www.magnetictax.com/
• Magnetic - AI Tax Preparation
  • Image:
  • Source: https://www.magnetictax.com/
• Magnetic - AI Tax Preparation
  • Image:
  • Source: https://www.magnetictax.com/features/smart-contact-management
• Magnetic - AI Tax Preparation
  • Image:
  • Source: https://www.magnetictax.com/
• Magnetic - AI Tax Preparation
  • Image:
  • Source: https://www.magnetictax.com/

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Instrument Sans",
   "role": "body"
  },
  {
   "family": "LCT-Ciburial",
   "role": "heading"
  },
  {
   "family": "Hubot Sans",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#062025",
  "secondary": "#627E80",
  "accent": "#7ED6DF",
  "background": "#1D1D1D",
  "textPrimary": "#1D1D1D",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Instrument Sans",
   "heading": "LCT-Ciburial"
  },
  "fontStacks": {
   "heading": [
    "Instrument Sans",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Instrument Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "65px",
   "h2": "52px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#7ED6DF",
   "textColor": "#0000EE",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0000EE",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "rgba(0, 0, 0, 0.14) 0px 0.602187px 1.32481px -0.916667px inset, rgba(0, 0, 0, 0.13) 0px 2.28853px 5.03477px -1.83333px inset, rgba(0, 0, 0, 0.11) 0px 10px 22px -2.75px inset"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/B4wRLX9s6mhIxg43ptQLDs2BMY.svg?width=239&height=53",
  "favicon": "https://framerusercontent.com/images/nlXjtVInJahdBOGcc4lvvIlZzw.svg",
  "ogImage": "https://framerusercontent.com/images/iK6P5ZPBTv06cmL05irHB6mZxUw.png",
  "logoHref": "./"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "individuals and businesses seeking AI-driven tax solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}