# Magnetic Brand Identity A complete profile of **Magnetic**'s visual system — colors, typography, components, and personality — extracted from https://www.magnetictax.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/magnetic - Machine-readable JSON: https://characterquilt.com/branding/magnetic.json - Per-page llms.txt: https://characterquilt.com/branding/magnetic/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #062025 | | Accent | #7ED6DF | | Body Font | Instrument Sans | | Heading Font | LCT-Ciburial | ## Color Palette - primary: #062025 - secondary: #627E80 - accent: #7ED6DF - background: #1D1D1D - textPrimary: #1D1D1D - link: #0000EE ## Typography - primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans - heading: LCT-Ciburial — https://fonts.google.com/specimen/LCT-Ciburial ## Visual Assets - Logo: https://framerusercontent.com/images/B4wRLX9s6mhIxg43ptQLDs2BMY.svg?width=239&height=53 - Favicon: https://framerusercontent.com/images/nlXjtVInJahdBOGcc4lvvIlZzw.svg - Social card (og:image): https://framerusercontent.com/images/iK6P5ZPBTv06cmL05irHB6mZxUw.png ## UI Components - buttonPrimary: background=#7ED6DF, textColor=#0000EE, borderRadius=50px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=50px, shadow=rgba(0, 0, 0, 0.14) 0px 0.602187px 1.32481px -0.916667px inset, rgba(0, 0, 0, 0.13) 0px 2.28853px 5.03477px -1.83333px inset, rgba(0, 0, 0, 0.11) 0px 10px 22px -2.75px inset ## Brand Personality Tone: professional · Energy: medium · Audience: individuals and businesses seeking AI-driven tax solutions ## Magnetic Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Magnetic - AI Tax Preparation** - Image: https://framerusercontent.com/images/wXaDs0StfvSAGYLsDOjkTR7eTdg.png?width=3475&height=2976 - Source: https://www.magnetictax.com/ - **Magnetic - AI Tax Preparation** - Image: https://framerusercontent.com/images/XnjdChmkDm404SqkMyvTE2lLOs.png?width=3060&height=1644 - Source: https://www.magnetictax.com/ - **Magnetic - AI Tax Preparation** - Image: https://framerusercontent.com/images/AsiV0bH60KaAgYDvjW4iq7GpVd4.jpg?scale-down-to=2048 - Source: https://www.magnetictax.com/features/smart-contact-management - **Magnetic - AI Tax Preparation** - Image: https://framerusercontent.com/images/vn5TvSbPxPxME6dd37R8KvHl9bw.webp?width=2048&height=1365 - Source: https://www.magnetictax.com/contact - **Magnetic - AI Tax Preparation** - Image: https://i.ytimg.com/vi/5--kYPgPLEM/maxresdefault.jpg - Source: https://www.magnetictax.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Instrument Sans", "role": "body" }, { "family": "LCT-Ciburial", "role": "heading" }, { "family": "Hubot Sans", "role": "unknown" } ], "colors": { "primary": "#062025", "secondary": "#627E80", "accent": "#7ED6DF", "background": "#1D1D1D", "textPrimary": "#1D1D1D", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "Instrument Sans", "heading": "LCT-Ciburial" }, "fontStacks": { "heading": [ "Instrument Sans", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Instrument Sans", "sans-serif" ] }, "fontSizes": { "h1": "65px", "h2": "52px", "body": "14px" } }, "spacing": { "baseUnit": 12, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#7ED6DF", "textColor": "#0000EE", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "rgba(0, 0, 0, 0.14) 0px 0.602187px 1.32481px -0.916667px inset, rgba(0, 0, 0, 0.13) 0px 2.28853px 5.03477px -1.83333px inset, rgba(0, 0, 0, 0.11) 0px 10px 22px -2.75px inset" } }, "images": { "logo": "https://framerusercontent.com/images/B4wRLX9s6mhIxg43ptQLDs2BMY.svg?width=239&height=53", "favicon": "https://framerusercontent.com/images/nlXjtVInJahdBOGcc4lvvIlZzw.svg", "ogImage": "https://framerusercontent.com/images/iK6P5ZPBTv06cmL05irHB6mZxUw.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Book a demo", "reasoning": "Button #1 has a vibrant blue background (#7ED6DF), which stands out as the primary call-to-action color. It is more eye-catching compared to the other buttons, making it the most likely primary CTA." }, "secondary": { "index": 2, "text": "Book a demo", "reasoning": "Button #2 has a white background (#FFFFFF), which is distinct from the primary button's vibrant blue. It serves as a secondary option with a more neutral appearance." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "individuals and businesses seeking AI-driven tax solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }