magnetic.json

Magnetic Brand Identity

A complete profile of Magnetic's visual system — colors, typography, components, and personality — extracted from https://www.magnetictax.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #062025
Accent #7ED6DF
Body Font Instrument Sans
Heading Font LCT-Ciburial

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: individuals and businesses seeking AI-driven tax solutions

Magnetic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "LCT-Ciburial",
      "role": "heading"
    },
    {
      "family": "Hubot Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#062025",
    "secondary": "#627E80",
    "accent": "#7ED6DF",
    "background": "#1D1D1D",
    "textPrimary": "#1D1D1D",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "LCT-Ciburial"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "52px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7ED6DF",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "rgba(0, 0, 0, 0.14) 0px 0.602187px 1.32481px -0.916667px inset, rgba(0, 0, 0, 0.13) 0px 2.28853px 5.03477px -1.83333px inset, rgba(0, 0, 0, 0.11) 0px 10px 22px -2.75px inset"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/B4wRLX9s6mhIxg43ptQLDs2BMY.svg?width=239&height=53",
    "favicon": "https://framerusercontent.com/images/nlXjtVInJahdBOGcc4lvvIlZzw.svg",
    "ogImage": "https://framerusercontent.com/images/iK6P5ZPBTv06cmL05irHB6mZxUw.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 has a vibrant blue background (#7ED6DF), which stands out as the primary call-to-action color. It is more eye-catching compared to the other buttons, making it the most likely primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 has a white background (#FFFFFF), which is distinct from the primary button's vibrant blue. It serves as a secondary option with a more neutral appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals and businesses seeking AI-driven tax solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}