Magic Brand Identity

A complete profile of Magic's visual system — colors, typography, components, and personality — extracted from https://getmagic.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getmagic.com/

• primary: #5200E3
• rgb: (82, 0, 227)
• secondary: #181746
• rgb: (24, 23, 70)
• accent: #00BD81
• rgb: (0, 189, 129)
• background: #000000
• rgb: (0, 0, 0)
• textPrimary: #000000
• rgb: (0, 0, 0)
• link: #0C0022
• rgb: (12, 0, 34)

Typography

Each font links to its Google Fonts page where available.

• primary: League Spartan
• heading: League Spartan

League Spartan, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Magic's actual button styles.

• Button Primary

  • background: #5200E3
  • textColor: #FBFCFF
  • borderColor: #5200E3
  • borderRadius: 999px
  • shadow: none

• Button Secondary

  • background: #FFFFFF
  • textColor: #000000
  • borderColor: #FFFFFF
  • borderRadius: 999px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals seeking virtual assistant services

Frequently Asked Questions

1. What is Magic's primary brand color?
   Magic's primary brand color is #5200E3. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Magic use?
   Magic uses #00BD81 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Magic use?
   Magic uses League Spartan as the primary typeface across body and headings.

4. Does Magic use a light or dark theme?
   Magic's primary site uses a dark color scheme, with a background of #000000.

5. Where can I find Magic's logo?
   Magic's logo is available directly on their site (https://getmagic.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://getmagic.com/ using the Firecrawl branding extraction API.