Magic Patterns Brand Identity

A complete profile of Magic Patterns's visual system — colors, typography, components, and personality — extracted from https://www.magicpatterns.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #395AC7
• secondary: #107D98
• accent: #1C2024
• background: #FCFCFD
• textPrimary: #000000
• link: #EDF2FE

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1C2024, textColor=#FCFCFD, borderRadius=8px, shadow=none
• buttonSecondary: background=#EDF2FE, textColor=#3A5BC7, borderColor=#C1D0FF, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: product teams and developers

Magic Patterns Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• E-Commerce Shoe Store | Open-source Design + React Component
  • Image:
  • Source: Link
• Magic Patterns Blog | Blank Canvas
  • Image:
  • Source: Link
• E-Commerce Shoe Store | Open-source Design + React Component
  • Image:
  • Source: Link
• Magic Patterns Blog | Blank Canvas
  • Image:
  • Source: Link
• E-Commerce Shoe Store | Open-source Design + React Component
  • Image:
  • Source: Link
• Magic Patterns Blog | Blank Canvas
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Open Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#395AC7",
  "secondary": "#107D98",
  "accent": "#1C2024",
  "background": "#FCFCFD",
  "textPrimary": "#000000",
  "link": "#EDF2FE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Segoe UI",
   "heading": "Segoe UI"
  },
  "fontStacks": {
   "heading": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Open Sans",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji"
   ],
   "body": [
    "Inter",
    "Inter Fallback"
   ],
   "paragraph": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Open Sans",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "60px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1C2024",
   "textColor": "#FCFCFD",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#EDF2FE",
   "textColor": "#3A5BC7",
   "borderColor": "#C1D0FF",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.magicpatterns.com/magicpatterns_logo_light.svg",
  "favicon": "https://www.magicpatterns.com/favicon.ico",
  "ogImage": "https://www.magicpatterns.com/marketing/main_og.png",
  "logoHref": "/",
  "logoAlt": "Magic Patterns Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Magic Patterns'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Started for Free",
   "reasoning": "Button #0 ('Get Started for Free') has a dark background (#1C2024) and action-oriented text, making it the most prominent CTA."
  },
  "secondary": {
   "index": 1,
   "text": "Button",
   "reasoning": "Button #1 ('Button') has a different background color (#EDF2FE) and serves as a less prominent option, suitable for secondary actions."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "product teams and developers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Magic Patterns'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}