Magic Hour Brand Identity

A complete profile of Magic Hour's visual system — colors, typography, components, and personality — extracted from https://magichour.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://magichour.ai.

• primary
  #272A3E
rgb(39, 42, 62)
• secondary
  #222336
rgb(34, 35, 54)
• accent
  #5200FF
rgb(82, 0, 255)
• background
  #0C0D17
rgb(12, 13, 23)
• textPrimary
  #0C0D17
rgb(12, 13, 23)
• link
  #5200FF
rgb(82, 0, 255)

Typography

Each font links to its Google Fonts page where available.

• primary
  Helvetica Neue
  Google Fonts →
• heading
  Helvetica Neue
  Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Magic Hour's actual button styles.

Button Primary

• background: #5200FF
• textColor: #FFFFFF
• borderRadius: 33554400px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

• Tone: modern
• Energy: high
• Audience: creatives and tech-savvy users

Magic Hour Brand in the Wild

Image: magichour.ai
Source: magichour.ai

Image: magichour.ai
Source: magichour.ai

Image: d28dkohlqf5vwj.cloudfront.net
Source: magichour.ai

Frequently Asked Questions

What is Magic Hour's primary brand color?
Magic Hour's primary brand color is #272A3E. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Magic Hour use?
Magic Hour uses #5200FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Magic Hour use?
Magic Hour uses Helvetica Neue as the primary typeface across body and headings.

Does Magic Hour use a light or dark theme?
Magic Hour's primary site uses a dark color scheme, with a background of #0C0D17.

Where can I find Magic Hour's logo?
Magic Hour's logo is available directly on their site (https://magichour.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://magichour.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Magic Hour.