# Mage Legal Brand Identity

A complete profile of **Mage Legal**'s visual system — colors, typography, components, and personality — extracted from https://magelegal.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mage-legal
- Machine-readable JSON: https://characterquilt.com/branding/mage-legal.json
- Per-page llms.txt: https://characterquilt.com/branding/mage-legal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #004736 |
| Accent | #004736 |
| Body Font | Inter |
| Heading Font | Cormorant Garamond |

## Color Palette

- primary: #004736
- secondary: #DAD1C8
- accent: #004736
- background: #F3EDE7
- textPrimary: #004736
- link: #004736

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Cormorant Garamond — https://fonts.google.com/specimen/Cormorant+Garamond

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#004736, textColor=#F3EDE6, borderRadius=6px, shadow=none
- buttonSecondary: background=transparent, textColor=#004736, borderColor=#004736, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking AI solutions

## Mage Legal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How Mage Litigation Identifies Privileged Documents | Mage | Mage**
  - Image: 
  - Source: [https://magelegal.com/blog/how-mage-litigation-identifies-privileged-documents](https://magelegal.com/blog/how-mage-litigation-identifies-privileged-documents)
- **AI Contract Review for Corporate Legal Teams | Mage | Mage**
  - Image: 
  - Source: [https://magelegal.com/for-corporate-counsel](https://magelegal.com/for-corporate-counsel)
- **Raffi Isanians, Founder & CEO, Mage Legal "Automatic AI M&A Legal Diligence"**
  - Image: 
  - Source: [https://www.youtube.com/watch?v=-aFIXqMc3Eo](https://www.youtube.com/watch?v=-aFIXqMc3Eo)
- **M&A Due Diligence Software | Mage | Mage**
  - Image: 
  - Source: [https://magelegal.com/ma-diligence](https://magelegal.com/ma-diligence)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Cormorant Garamond",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#004736",
    "secondary": "#DAD1C8",
    "accent": "#004736",
    "background": "#F3EDE7",
    "textPrimary": "#004736",
    "link": "#004736"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Cormorant Garamond"
    },
    "fontStacks": {
      "heading": [
        "Cormorant Garamond",
        "Georgia",
        "serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54.4px",
      "h2": "35.2px",
      "body": "8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#004736",
      "textColor": "#F3EDE6",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#004736",
      "borderColor": "#004736",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://magelegal.com/assets/logo.svg",
    "favicon": "https://magelegal.com/favicon.ico",
    "ogImage": "https://magelegal.com/assets/og-preview.png",
    "logoHref": "/",
    "logoAlt": "Mage"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand name 'Mage'. It is the most appropriate representation of the brand.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request Demo",
      "reasoning": "Button #1 has a vibrant brand color (#004736) and is labeled 'Request Demo', which is a strong call-to-action. It uses the primary brand color, making it the most prominent CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Explore Products",
      "reasoning": "Button #3 has a transparent background with a border, making it a suitable secondary button. It provides an alternative action ('Explore Products') without overshadowing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand name 'Mage'. It is the most appropriate representation of the brand.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```