mage legal.json
Mage Legal Brand Identity
A complete profile of Mage Legal's visual system — colors, typography, components, and personality — extracted from https://magelegal.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/mage-legal
- Machine-readable JSON: https://characterquilt.com/branding/mage-legal.json
- Per-page llms.txt: https://characterquilt.com/branding/mage-legal/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #004736 |
| Accent | #004736 |
| Body Font | Inter |
| Heading Font | Cormorant Garamond |
Color Palette
- primary: #004736
- secondary: #DAD1C8
- accent: #004736
- background: #F3EDE7
- textPrimary: #004736
- link: #004736
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Cormorant Garamond — https://fonts.google.com/specimen/Cormorant+Garamond
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#004736, textColor=#F3EDE6, borderRadius=6px, shadow=none
- buttonSecondary: background=transparent, textColor=#004736, borderColor=#004736, borderRadius=6px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: business professionals seeking AI solutions
Mage Legal Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- How Mage Litigation Identifies Privileged Documents | Mage | Mage
- AI Contract Review for Corporate Legal Teams | Mage | Mage
- Image:
- Source: https://magelegal.com/for-corporate-counsel
- Raffi Isanians, Founder & CEO, Mage Legal "Automatic AI M&A Legal Diligence"
- Image:
- Source: https://www.youtube.com/watch?v=-aFIXqMc3Eo
- M&A Due Diligence Software | Mage | Mage
- Image:
- Source: https://magelegal.com/ma-diligence
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Cormorant Garamond",
"role": "heading"
}
],
"colors": {
"primary": "#004736",
"secondary": "#DAD1C8",
"accent": "#004736",
"background": "#F3EDE7",
"textPrimary": "#004736",
"link": "#004736"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Cormorant Garamond"
},
"fontStacks": {
"heading": [
"Cormorant Garamond",
"Georgia",
"serif"
],
"body": [
"Inter",
"system-ui",
"sans-serif"
],
"paragraph": [
"Inter",
"system-ui",
"sans-serif"
]
},
"fontSizes": {
"h1": "54.4px",
"h2": "35.2px",
"body": "8px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#004736",
"textColor": "#F3EDE6",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#004736",
"borderColor": "#004736",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://magelegal.com/assets/logo.svg",
"favicon": "https://magelegal.com/favicon.ico",
"ogImage": "https://magelegal.com/assets/og-preview.png",
"logoHref": "/",
"logoAlt": "Mage"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand name 'Mage'. It is the most appropriate representation of the brand.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Request Demo",
"reasoning": "Button #1 has a vibrant brand color (#004736) and is labeled 'Request Demo', which is a strong call-to-action. It uses the primary brand color, making it the most prominent CTA."
},
"secondary": {
"index": 3,
"text": "Explore Products",
"reasoning": "Button #3 has a transparent background with a border, making it a suitable secondary button. It provides an alternative action ('Explore Products') without overshadowing the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals seeking AI solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand name 'Mage'. It is the most appropriate representation of the brand.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}