machine zone.json

Machine Zone Brand Identity

A complete profile of Machine Zone's visual system — colors, typography, components, and personality — extracted from https://www.mz.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #111827
Accent #22C55E
Body Font Noto Sans
Heading Font Noto Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: low · Audience: businesses looking to purchase domain names

Machine Zone Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#4E555F",
    "accent": "#22C55E",
    "background": "#191919",
    "textPrimary": "#191919",
    "link": "#22C55E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Noto Sans",
      "heading": "Noto Sans"
    },
    "fontStacks": {
      "heading": [
        "Noto Sans",
        "sans-serif"
      ],
      "body": [
        "Noto Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Noto Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "30px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#22C55E",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.mz.com/img/y.png",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Make an offer",
      "reasoning": "The button 'Make an offer' uses a vibrant green color (#22C55E), which is typically used for primary call-to-action buttons. The text is action-oriented, making it the main CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button with a different color exists."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "businesses looking to purchase domain names"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}