# M0 Brand Identity

A complete profile of **M0**'s visual system — colors, typography, components, and personality — extracted from [https://www.m0.org/](https://www.m0.org/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.m0.org/.

- **primary**: #4B6378 (rgb(75, 99, 120))
- **secondary**: #3898EC (rgb(56, 152, 236))
- **accent**: #181C21 (rgb(24, 28, 33))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #000000 (rgb(0, 0, 0))
- **link**: #1C242C (rgb(28, 36, 44))

## Typography

Each font links to its Google Fonts page where available.
- **primary**: Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)
- **heading**: PP Formula [Google Fonts →](https://fonts.google.com/specimen/PP+Formula)

## Visual Assets

## UI Components

### Button Primary
- **background**: #181C21
- **textColor**: #FFFFFF
- **borderRadius**: 2px
- **shadow**: none

### Button Secondary
- **background**: #F5F5F5
- **textColor**: #181C21
- **borderRadius**: 2px
- **shadow**: none

## Brand Personality
- **Tone**: modern
- **Energy**: medium
- **Audience**: individuals interested in financial empowerment

## M0 Brand in the Wild

## Frequently Asked Questions

1. **What is M0's primary brand color?**  
   M0's primary brand color is #4B6378.

2. **What accent color does M0 use?**  
   M0 uses #181C21 as an accent color.

3. **What font does M0 use?**  
   M0 uses Inter for body text and PP Formula for headings.

4. **Does M0 use a light or dark theme?**  
   M0's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find M0's logo?**  
   M0's logo is available directly on their site (https://www.m0.org/).

6. **How was this brand profile generated?**  
   This profile was extracted from https://www.m0.org/ using the Firecrawl branding extraction API.

## Methodology

Brand data on this page was extracted from https://www.m0.org/ on 2026-07-27 using the Firecrawl branding extraction API.

## Machine-Readable Profile

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "PP Formula",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4B6378",
    "secondary": "#3898EC",
    "accent": "#181C21",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1C242C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "PP Formula"
    },
    "fontStacks": {
      "heading": [
        "PP Formula",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "24px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#181C21",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F5",
      "textColor": "#181C21",
      "borderRadius": "2px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6762be5b6c55f4c330bf115d/68629cf154df68acdafc8d52_m0_logo_256.png",
    "favicon": "https://cdn.prod.website-files.com/6762be5b6c55f4c330bf115d/68629cea71e62a4131d00995_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6762be5b6c55f4c330bf115d/69a59750b98e52cf6cd0bc0e_OG%20-%20Home.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "individuals interested in financial empowerment"
  }
}
```