# Lyric Brand Identity

A complete profile of **Lyric**'s visual system — colors, typography, components, and personality — extracted from [https://lyric.tech/](https://lyric.tech/). Built for designers, agents, and AI tools.

### Primary

`#2424F5`

### Accent

`#0000EE`

### Body Font

PP Mori Regular

### Heading

PP Mori SemiBold

## Color Palette

Brand palette extracted from https://lyric.tech/.

| Type      | Color      | RGB               |
|-----------|------------|-------------------|
| primary   | `#2424F5`  | rgb(36, 36, 245)  |
| secondary | `#00EF6B`  | rgb(0, 239, 107)  |
| accent    | `#0000EE`  | rgb(0, 0, 238)    |
| background| `#000000`  | rgb(0, 0, 0)      |
| textPrimary | `#000000`| rgb(0, 0, 0)      |
| link      | `#0000EE`  | rgb(0, 0, 238)    |

## Typography

Each font links to its Google Fonts page where available.

| Type     | Font                     | Link                              |
|----------|-------------------------|-----------------------------------|
| primary  | PP Mori Regular         | [Google Fonts →](https://fonts.google.com/specimen/PP+Mori+Regular) |
| heading  | PP Mori SemiBold        | [Google Fonts →](https://fonts.google.com/specimen/PP+Mori+SemiBold)  |

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using Lyric's actual button styles.

### Button Secondary

| Background | Text Color | Border Radius | Shadow |
|------------|------------|---------------|--------|
| #EEEEEE    | #444444    | 8px           | none   |

## Brand Personality

**Tone:** modern  **Energy:** medium  **Audience:** tech-savvy professionals

## Lyric Brand in the Wild

Image: [framerusercontent.com](https://framerusercontent.com/images/taUsrVFWXNJ8be20FSQvWFnoI.png?width=7680&height=4320)

Source: [lyric.tech](https://lyric.tech/blogs-and-whitepapers/the-cost-of-curiosity)

Image: [framerusercontent.com](https://framerusercontent.com/images/tEktd8APaoAWso3KQ9jZDikHoRI.png?width=7680&height=4320)

Source: [lyric.tech](https://lyric.tech/blogs-and-whitepapers/the-dying-art-of-supply-chain-modeling)

Image: [framerusercontent.com](https://framerusercontent.com/images/RCrpPIEmRjbavDebb8yZ7bUC7w.jpg?width=3909&height=5864)

Source: [lyric.tech](https://lyric.tech/events/empower-chicago-2026-the-decision-era)

Image: [framerusercontent.com](https://framerusercontent.com/images/XvnrdJ0kx62ukfUYcNyX2XSP50.png?width=3840&height=2160)

Source: [lyric.tech](https://lyric.tech/blogs-and-whitepapers/how-to-plan-when-nothing-goes-according-to-plan)

Image: [framerusercontent.com](https://framerusercontent.com/images/pXvqLRd2ju2A46agaZqSyyyMFUI.png?width=3840&height=2160)

Source: [lyric.tech](https://lyric.tech/blog)

## Frequently Asked Questions

### What is Lyric's primary brand color?

Lyric's primary brand color is `#2424F5`. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Lyric use?

Lyric uses `#0000EE` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Lyric use?

Lyric uses PP Mori Regular for body text and PP Mori SemiBold for headings. Fonts were detected on https://lyric.tech/ as part of their live design system.

### Does Lyric use a light or dark theme?

Lyric's primary site uses a dark color scheme, with a background of `#000000`.

### How was this brand profile generated?

This profile was extracted from https://lyric.tech/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lyric.

## Methodology

Brand data on this page was extracted from [https://lyric.tech/](https://lyric.tech/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Lyric.