# Lyric Brand Identity

A complete profile of **Lyric**'s visual system — colors, typography, components, and personality — extracted from https://lyric.tech/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lyric
- Machine-readable JSON: https://characterquilt.com/branding/lyric.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2424F5 |
| Accent | #0000EE |
| Body Font | PP Mori Regular |
| Heading Font | PP Mori SemiBold |

## Color Palette

- primary: #2424F5
- secondary: #00EF6B
- accent: #0000EE
- background: #000000
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: PP Mori Regular — https://fonts.google.com/specimen/PP+Mori+Regular
- heading: PP Mori SemiBold — https://fonts.google.com/specimen/PP+Mori+SemiBold

## Visual Assets

- Favicon: 
- Social card (og:image):

## UI Components

- buttonSecondary: background=#EEEEEE, textColor=#444444, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Lyric Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Cost of Curiosity - Lyric**
  - Image: 
  - Source: [Link](https://lyric.tech/blogs-and-whitepapers/the-cost-of-curiosity)
- **The Dying Art of Supply Chain Modeling - Lyric**
  - Image: 
  - Source: [Link](https://lyric.tech/blogs-and-whitepapers/the-dying-art-of-supply-chain-modeling)
- **Empower Chicago 2026**
  - Image: 
  - Source: [Link](https://lyric.tech/events/empower-chicago-2026-the-decision-era)
- **How to Plan When Nothing Goes According to Plan - Lyric**
  - Image: 
  - Source: [Link](https://lyric.tech/blogs-and-whitepapers/how-to-plan-when-nothing-goes-according-to-plan)
- **Lyric**
  - Image: 
  - Source: [Link](https://lyric.tech/events/empower-chicago-2026-the-decision-era)
- **Lyric**
  - Image: 
  - Source: [Link](https://lyric.tech/blog)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.