Lyric Brand Identity

A complete profile of Lyric's visual system — colors, typography, components, and personality — extracted from https://lyric.tech/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/lyric
• Machine-readable JSON: https://characterquilt.com/branding/lyric.json

Quick Facts

Color Palette

• primary: #2424F5
• secondary: #00EF6B
• accent: #0000EE
• background: #000000
• textPrimary: #000000
• link: #0000EE

Typography

• primary: PP Mori Regular — https://fonts.google.com/specimen/PP+Mori+Regular
• heading: PP Mori SemiBold — https://fonts.google.com/specimen/PP+Mori+SemiBold

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonSecondary: background=#EEEEEE, textColor=#444444, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Lyric Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Cost of Curiosity - Lyric
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  • Source: Link
• The Dying Art of Supply Chain Modeling - Lyric
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  • Source: Link
• Empower Chicago 2026
  • Image:
  • Source: Link
• How to Plan When Nothing Goes According to Plan - Lyric
  • Image:
  • Source: Link
• Lyric
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  • Source: Link
• Lyric
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.