Luthor Brand Identity

A complete profile of Luthor's visual system — colors, typography, components, and personality — extracted from https://luthor.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://luthor.ai.

• Primary: #FA4616 (rgb(250, 70, 22))
• Secondary: #FFE9E0 (rgb(255, 233, 224))
• Accent: #FA4616 (rgb(250, 70, 22))
• Background: #F7F6F2 (rgb(247, 246, 242))
• Text Primary: #111111 (rgb(17, 17, 17))
• Link: #4A5768 (rgb(74, 87, 104))

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter (Google Fonts →)
• Heading: Inter (Google Fonts →)

UI Components

Live previews rendered using Luthor's actual button styles.

Button Primary

• background: #FA4616
• textColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #F2F0EA
• textColor: #2D2D2D
• borderRadius: 0px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: regulated industries

Luthor Brand in the Wild

Source: luthor.ai

Source: luthor.ai

Source: luthor.ai

Source: luthor.ai

Source: luthor.ai

Source: luthor.ai

Frequently Asked Questions

1. What is Luthor's primary brand color?
   Luthor's primary brand color is #FA4616.
2. What font does Luthor use?
   Luthor uses Inter as the primary typeface across body and headings.
3. Does Luthor use a light or dark theme?
   Luthor's primary site uses a light color scheme, with a background of #F7F6F2.
4. Where can I find Luthor's logo?
   Luthor's logo is available directly on their site (https://luthor.ai).
5. How was this brand profile generated?
   This profile was extracted from https://luthor.ai using the Firecrawl branding extraction API.

Methodology

Brand data was extracted from https://luthor.ai on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#FA4616",
    "secondary": "#FFE9E0",
    "accent": "#FA4616",
    "background": "#F7F6F2",
    "textPrimary": "#111111",
    "link": "#4A5768"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "46px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FA4616",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F0EA",
      "textColor": "#2D2D2D",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.luthor.ai/luthor-wordmark.svg?dpl=dpl_CqR7uM32vTXdRHYzZr6x35m3SwGR",
    "favicon": "https://www.luthor.ai/favicon.ico?v=3",
    "ogImage": "https://www.luthor.ai/og-default.jpg"
  }
}