LUS Brands Brand Identity

A complete profile of LUS Brands's visual system — colors, typography, components, and personality — extracted from http://lusbrands.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://lusbrands.com.

• Primary: #D51C5C (rgb(213, 28, 92))
• Secondary: #B51C5C (rgb(181, 28, 92))
• Accent: #D51C5C (rgb(213, 28, 92))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #444444 (rgb(68, 68, 68))
• Link: #3498DB (rgb(52, 152, 219))

Typography

Each font links to its Google Fonts page where available.

• Primary: Lato Google Fonts →
• Heading: Montserrat Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using LUS Brands's actual button styles.

• Button Primary

  • Background: #D51C5C
  • Text Color: #FFFFFF
  • Border Radius: 37px
  • Shadow: rgb(213, 28, 92) 0px 0px 0px 0px inset

• Button Secondary

  • Background: #E6E6E6
  • Text Color: #000000
  • Border Color: #E6E6E6
  • Border Radius: 6px
  • Shadow: none

Brand Personality

• Tone: playful
• Energy: high
• Audience: Individuals with curly hair looking for specialized hair care products.

LUS Brands Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

1.

• Source: cdn.shopify.com

2.

• Source: loveurcurls.com

3.

• Source: cdn.shopify.com

4.

• Source: loveurcurls.com

5.

• Source: cdn.shopify.com

6.

• Source: cdn.shopify.com

Frequently Asked Questions

1. What is LUS Brands's primary brand color?
   LUS Brands's primary brand color is #D51C5C. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does LUS Brands use?
   LUS Brands uses Lato for body text and Montserrat for headings. Fonts were detected on http://lusbrands.com as part of their live design system.

3. Does LUS Brands use a light or dark theme?
   LUS Brands's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find LUS Brands's logo?
   LUS Brands's logo is available directly on their site (http://lusbrands.com). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from http://lusbrands.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by LUS Brands.

Methodology

Brand data on this page was extracted from http://lusbrands.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.